Mr. Smith for Paris Fashion Week SS20

As part of the biannual tour of international Fashion Week events, members of the Mr. Smith International Creative Team recently made their way to Paris Fashion Week (LFW) for the much-anticipated Spring-Summer 2020 runway reveals.

As always, Mr. Smith products played a role in bringing the stylists’ creative visions to life – featuring in runway shows by top names including A.P.C., Kwaidan EditionsDawei and Cédric Charlier.

Featuring characteristically understated checks and vivid summer colours alongside bold statement-emblazoned garments, A.P.C.’s spring collection was “a rebuttal against the ugliness and aesthetic brutalism of today’s world,” according to designer Jean Touitou.

Contrasting with Touitou’s signature minimalism, quirky styling (think sandals with thick knitted socks, backpacks worn on the chest) added an air of poetry, while bold slogans such as “POSITIVELY NORMAL” and “RADICALLY MINIMAL” were seen scrawled in all-caps across various pieces.

Hair Lead for the A.P.C. show was stylist Gary Gill, who used Mr. Smith products to create a series of looks. Says Gary: “A.P.C. has a very clean, simple, cool asthetic, but we wanted to add a twist to that so we gave it a slightly preppy feeling.”

Gary applied Mr. Smith Mousse throughout the hair before creating a side part; added Mr. Smith Sea Salt Spray and Mr. Smith Texture Spray for texture; and gave “a more of a natural feeling at the back” with Mr. Smith Leave In before drying hair with a diffuser and brushing out.

Entitled ‘Transformer,’ the SS20 collection by London-based duo Léa Dickley and Hung La’s Kwaidan Editions mused on “the woman the day after, a woman revealed in bright day,” exploring “the woman transformed” via detailed fabric choices, ‘90s style tailoring and “the emotional language of colour”.

Latex, leather, sateen and sheer fabrics featured throughout, in neon, soft pastels and even camouflage; while over-sized coats, fitted jersey, boxy ‘90s suiting and elongated tailoring all make their own striking statements.

Hair Lead Pawel Solis drew inspiration from the concept of a “strong, natural, independent woman,” using a range of our products, starting with the Mr. Smith Volumising Spray to add texture and volume, and finishing each look with Mr. Smith Serum and Mr. Smith Leave In for extra polish.

Taking inspiration from the idea of “Ancient Egypt in the future,” the SS20 collection by Dawei Sun’s eponymous label Dawei set the scene for “A journey, through time and space,” where ancient Egypt would be revived from the past and where faded colours are bright and vivid again.

Here, asymmetric draping and ruffles created sculpture-like silhouettes, while geometric lines, sporty elements, and cut-out knitwear played to the futuristic brief. A reimagined cat-headed Egyptian goddess motif was given an update while volume and deconstruction abounded.

Hair Lead Michaël Delmas took inspiration from masculine, ‘90s-era slick-back hairstyles to bring a powerful energy to the runway, combining Mr. Smith Balancing Conditioner with and Mr. Smith Mousse to slick the hair down before creating sleek low ponytails with comb visible marks, on a slight angle. He finished the looks with Mr. Smith Dry Shampoo for a fluffy texture.

Inspired by a road trip through the rolling mesas of Arizona and the sandy deserts of Utah, Belgian designer Cédric Charlier’s Spring 2020 collection led him to themes of leatherwork, denim and cowboys.

Keeping with the theme, there were horse and eagle motifs, along with paisley-esque patterns embroidered onto leather and micro-pleated denim, eyelet ruffle skirts and highlights of fringing and satin. Throughout, Charlier drew from a palette of eminently wearable earthy tones.

Mr. Smith Hair Lead Vi Sapyyapy responded to the ‘Great American West’ theme with loose, wind-swept waves, braids, detailed cornrows and lots of middle parts.

Mr. Smith Creme was used to smooth the hair whilst braiding, with other individual looks used Mr. Smith Dry ShampooMr. Smith Leave InMr. Smith Hairspray and Mr. Smith Curl Crème to achieve the desired results.

To stay in the loop with all things international hair and fashion, be sure to follow us on Instagram and Facebook.

Style. Substance.

Mr. Smith


Ludovic de Saint Sernin, Spring Summer 2020

Hair by Louis Ghewy for Mr. Smith Paris Fashion Week

Wash hair with the Mr. Smith Stimulating Shampoo and Mr. Smith Stimulating Conditioner to give the hair a clean base.

Apply Mr. Smith The Foundation for hold, then layer with a generous amount of Mr. Smith Serum to create separation.

Clip and pin hair using cover clips, then diffuse using a hair net to set and hold hair in shape.

After removing clips, spray the hair with Mr. Smith Sea Salt Spray to finalise the look.

Style. Substance.

Mr. Smith.

Mr. Smith for London Fashion Week SS20

In early September, the Mr. Smith International Creative Team headed to London Fashion Week (LFW) where collections for the spring-summer 2020 season were revealed. Mr. Smith products featured across runway shows from names including Richard QuinnSports BangerA.W.A.K.E. and Jamie Wei Huang.

Featuring puffball shoulders, vibrant florals and oversized bows, UK designer Richard Quinn’s spring collection paid homage to Queen Elizabeth in what was an exercise in pure fantasy and escapism. Quinn’s dramatic gowns arrived with tulle capes, lattice details and carpet prints, paired with an equally dramatic live performance by the London Philharmonic Orchestra in what was one of LFW’s most inspired shows.

Taking his inspiration from candy, Hair Lead James Pecis used Mr. Smith products to create a series of regal looks, with soft cropped curls featuring. James prepped hair with Mr. Smith Mousse, blowing out roots to ends then braiding out hairlines in a circular shape and finishing off with Mr. Smith Hairspray.

Taiwan-born designer Jamie Wei Huang’s SS20 collection namechecked OCD (Obsessive-Compulsive Disorder, a disorder from which the designer openly suffers) to celebrate the detail – from head to toe.

Seen were raised waistlines, mesh knitwear, sheer fabrics and chunky footwear, along with chains, buckles and handmade beaded pouches and shearling cross-body bags adding to the meticulous “detail”.

Hair Lead Chiao Chenet met Huang’s OCD brief to create a series of dishevelled, wind-swept looks that were anchored with small, messy French twists before being blown in random directions. Chiao prepped models’ hair with Mr. Smith Texture Spray before back-combing and applying mini crimpers and brushing out. He then took multiple random sections, forming messy mini French twists and blowing the ends out in random directions, fixing the look with Mr. Smith High Hold Hairspray.

Entitled ‘Pop Culture is Trash,’ Guerrilla collective Sports Banger’s spring collection showing was a frenetic mash-up of politics, music, hedonism and humour. Featuring a series of bold newsprints and bootlegged logos along with a booming soundtrack, the show left the crowd both laughing and screaming for more.

Luke Lietch at US Vogue declared the experience to be: “…akin to, say, going to Blitz, the Wag, Kinky Gerlinky, Taboo, or Soul II Soul way back when, or maybe spitting and snarling with the punks in the ’70s…” – with models cheekily snatching smartphones from members of the front row, mid-parade.

In response, Hair Lead Sarah Jo Palmer looked to late 1990s and early 2000s popular culture (think ‘90s catwalk-era Christy, Cindy and Naomi meets ‘00s-era J-Lo and Gwen Stefani) and: “pushed it to the excess” with exaggerated volume, high ponies and ‘90s-style twists all appearing. Sarah Jo used a range of our products, including the Mr. Smith Texture Spray to help section twists; Mr. Smith Volumising Spray to achieve excessive 90s volume; and Mr. Smith Hairspray to finish and hold each look.

Featuring elements razor-shard asymmetric tailoring, intricate pleats and body-hugging silhouettes (seen in a strict palette of black, white and delicate nudes – with the odd pop of red) the SS20 collection from A.W.A.K.E. embodied a curious, seductive appeal.

Combining “a knowing mix of androgyny and hyper-femininity,” Moscow-born designer Natalia Alaverdian’s label continues to remove the barriers between daywear and evening; introducing “elegant wit and subtle strangeness” into the wardrobes of her dedicated following.

Hair Lead Louis Ghewy took an approach that was “bare and clean – with a twist,” styling models’ hair minimally and finishing with zig-zag headbands inspired by early-2000s David Beckham. Louis started by prepping models’ hair with Mr. Smith Mousse before blow-drying and tying off into ponytails. He also used Mr. Smith Hairspray up-close to moisten the hairline before placing the comb-like headbands for maximum zigzag effect.

Take a closer look at all the SS20 runway looks here.

Stay in the loop with all things international hair and fashion, be sure to follow us on Instagram and Facebook.

Style. Substance.

Mr. Smith

Mr. Smith Luxury Launch

In early July, we welcomed a group of salon partners and their stylists to Collingwood’s

Project 49 for the official launch of our new Mr. Smith Luxury hair care range.

The event saw guests enjoy a range of Italian-accented canapés and wines before settling in for a demonstration of the new range with Mr. Smith Educator Cat Wyman, who shared insights into the benefits of the new Mr. Smith Luxury Shampoo and Luxury Masque.

A key ingredient in both new products, the Mr. Smith Vegan Hydration Complex has been specially formulated to add shine and deliver intense hydration to dry or damaged hair. Antioxidant rich and deeply restorative, the 100% vegan formulation actively repairs damage and seals in moisture, while smoothing the hair and preventing breakage.

Head to our Youtube channel to view our video from the event and many more.

Special thanks to our event partner Project 49.

Style. Substance.

Mr. Smith

Mr. Smith for New York Fashion Week SS20

Another New York summer has drawn to a close, and with the arrival of fall comes New York Fashion Week (NYFW), where designers recently showcased their collections for the spring-summer 2020 season.

Running from 6–14 September, this year’s SS20 NYFW saw the Mr. Smith team work across a number of shows for some of our favourite labels including  AREANoon by NoorTanya TaylorA –– Company and newcomer Rui Zhou.

For this season, designers Beckett Fogg and Piotrek Panszczyk sought to create a world that examined adornment, embellishment, volume and personal identity. Featuring everything from cage-like corsets and crystal ‘beards’ to broderie anglaise, gingham and Liberty-esque crepe florals, the SS20 collection drew from a range of inspirations including cultural travel and ‘50s and ‘60s Americana to romantic neo-Victorian modernism.

Hair Lead for Mr. Smith, Jawara, created multiple looks including one that used an African thread stretching technique to create shapes which were then adorned with crystals; ponytails made from spaghetti silk organza previously used in couture in the 80s; and wet-look hair combed back off models’ faces with a deep side part.

The Noon by Noor SS20 runway collection saw designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohammed Al Khalifa take inspiration from Bahraini pearls and seashells, with billowing, lightweight fabrics and fluid silhouettes in pearlescent hues dominating the label’s SS20 collection. The pearl was interpreted as a symbolic motif in polka dot prints and woven dotted stripes, while literal forms appeared in fastenings, trims and embroidery, understated, luxurious pieces.

Mr. Smith Hair Lead Edward Lampley created a series of natural looks, including a twisted rope pony with centre part and polished undone waves with centre parts on long hair, along with an emphasis on loose, natural curls on shorter hair.

Held in luncheon format at Tanya Taylor’s Nolita apartment, the NY-based designer’s SS20 collection was a celebration of diversity, inclusivity and female power. Pulsing with creativity and her signature colour, the collection sought to paint a picture of the world they want women to live in. It also paid homage to Taylor’s latest muse, fashion pioneer and founder of legendary 1960s UK fashion brand Biba, Barbara Hulanicki. An energetic collection bursting with both sensibility and frivolity, it saw oversized flamingos meet candy-coloured knitwear, in a nod to Hulanicki’s native Miami.

Mr. Smith Hair Lead, Shingo Shibata created a series of natural-messy looks to suit individual models’ hair, with undone waves, bouncing curls, cornrows and textured knots (knotted around multi-coloured tortoiseshell belt buckles) all featuring.

Founded in 2018 by Texan-born designer Sara Lopez (who studied couture in Paris and worked under Rachel Antonoff), A__Company has become known for its artful deconstruction and reorientation of the silhouettes of traditional wardrobe staples. Focusing on themes of “uniformity and interruption, combined and conflicted,” in a deconstructed, abstract dinner party setting, the label’s SS20 collection (its third) featured a range of layered fabrics, draping, contrasting textures and intricate detailing with classic silhouettes reimagined and cut away to allow exposure – all emphasising the pleasure of repurposed tailoring.

The series of looks created by Mr. Smith Hair Lead Stylist Freda Rossidis saw models showcasing a chaotic, fragmented look, with silverware laced throughout (in keeping with presentation’s dinner party theme). Hair was dry with slight texture; with sporadic, small braids randomly placed around the head; while forks and spoons were intertwined within the braids and edible flowers laced through curls in models’ hair.

Inspired by the bittersweet ache of long-distance relationships, Nascent Brooklyn-based designer, Rui Zhou presented a SS20 collection filled with melancholic nuance. Revealing the detail of the models’ skin beneath, Zhou’s delicate elastic knitted fabrics were held together with Swarovski crystals to symbolise the fragile pull of star-crossed lovers, while textural layers united to glorify the diversity of the human form – in all its perfect imperfection.

Hair Lead for Mr. Smith was stylist Rachel Lee, who worked with themes of water and long-distance love to create multiple looks that paralleled marine life and obstacles. She wove extra-long lengths into some of the models’ hair while braiding away most of their own real hair to create a feeling of emptiness and longing. Others had unfinished sweaty knots and chopped bangs to symbolise frustrated impatience.

New York Fashion Week was only the beginning. Next, we’ll bring you our recaps from the shows we have worked on across London and Paris to create unforgettable looks using the Mr. Smith collection. Follow us on Instagram to keep up to date and click here to see all our past shows.

Style. Substance. Simplicity.

Mr. Smith

Styling notes from Mr. Smith Creative Director Freda Rossidis

1. For a bouncy, long lasting blow-dry, spray each section lightly after drying and pin in place. Allow to cool then brush out.

2. For a smooth, straight look, spray each section of hair prior to using a flat iron.

3. To create longer lasting curls, spray each section of hair lightly with Hairspray before curling.

4. Spray Hairspray in hands to smooth or slick a ponytail and to clean up flyaways.

Style. Substance.

Mr. Smith.

Mr. Smith for London Fashion Week AW19

Supporting young talent at London Fashion Week

With London Fashion Week drawing to a close, we look back on our two major collaborations which saw Mr. Smith products used to create a range of different looks for some of the industry’s brightest new stars.

International Woolmark Prize

Mr. Smith was honoured to take the role of official hair partner for the 2019 International Woolmark Prize Final, where talented young designers from all over the world presented their work in front of a star-studded crowd.

Steeped in history, the prize has launched the careers of greats such as Valentino Garavani, Yves Saint Laurent, Karl Lagerfeld and Giorgio Armani. Today, it continues to nurture young talent, providing opportunities and resources for designers to take their brand to the next level.

Mr. Smith Creative Director Freda Rossidis led the hair team, working with the 12 finalists to help bring their visions to life using Mr. Smith products. The resulting looks were diverse: ranging from natural textures to precise polished waves. Across all the looks, Rossidis used Mr. Smith Foundation and Mousse as a base to prep the hair and provide hold and volume. Mr. Smith Sea Salt Spray and Serum were then used to enhance texture and add a healthy sheen to hair.

The prize’s judging panel was made up of industry heavyweights, who made their decision based on criteria including modernity, sustainability, and originality. UK designer Edward Crutchley was announced as the winner of the menswear award and the innovation award, impressing judges with his appreciation of artisanal textiles. American husband-and-wife duo Colovos won the womenswear award with their sophisticated take on sportswear.

Jamie Wei Huang

This Central Saint Martins graduate’s collection drew inspiration from her days as a student, channelling a range of casual “college girl” looks. Though grounded in wearability, the collection remained colourful and playful – with bright blue jumpers, oversized silhouettes and soft pink lambskin bags appearing. Hair lead Chiao Chenet created what he described as “ugly beautiful” hair. Hair was prepped with Mr. Smith Texture Spray to create a blend of natural, curly and frizzy texture, finished with Mr. Smith Hairspray then brushed out to enhance textures.

It was a true honour to work with such remarkable young talent at both events and we’re now looking ahead to our upcoming partnerships in Paris. Be sure to follow us on Instagram to see exclusive behind the scenes content from all the Paris shows.

Mr. Smith for New York Fashion Week AW19

Following Men’s Fashion Week, Mr. Smith returned to the runways for the women’s autumn-winter 2019 collections. Starting in New York, Mr. Smith partnered with Noon by Noor and Area to help deliver a series of sophisticated and striking looks. Check our Instagram to see behind the scenes shots and to stay up to date with our upcoming shows.

Noon by Noor

Kicking off our fashion month collaborations was a presentation by Noon by Noor. Designers Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa reinterpreted their modern aesthetic in the Bahrain desert, with clean silhouettes in warm tones.

Hair lead Paolo Soffiatti referenced the desert with dry natural textures reminiscent of the natural forms of sand dunes. Paolo achieved a perfect base for the look by layering Mr. Smith Texture Spray and Hairspray, finalising the look with loose waves and movement using a curling iron.


This show caught everyone’s attention with a lively interpretation of 60s couture and 70s glamour that was described by Vogue as “scene stealing“. Sophistication and sparkle were present in equal parts in this show, being hailed as one of the highlights of NYFW by Harper’s Bazaar, Elle, New York Times, Allure, and many more.

The hair was just as flamboyant, with lead stylist Jawara Wauchope encrusting models’ hair with crystals, creating glittering chignons and bodega crystal braids. Jawara prepped the roots and ends of the hair with Mr. Smith Mousse, layered with Texture Spray from middle to end to create the perfect base. Mr. Smith Hairspray was used to secure the hair before crystal skeletons were sewn over models’ hair. Final details were secured with Mr. Smith Shaper, ensuring hair kept its form.

New York Fashion Week was only the beginning. Next, we’ll be working with many more brands across London and Paris to create unforgettable looks using the Mr. Smith collection. Follow us on Instagram to keep up to date and click here to see all our past shows.

Style. Substance. Simplicity.

Mr. Smith

Mr. Smith at Men’s Fashion Week


Mr. Smith has launched into 2019 working with a range of brands for the Men’s Autumn-Winter 2019 fashion season. Mr. Smith helped deliver looks for several runway presentations across London and Paris, with highlights including partnering with JordanLuca, Namacheko, Ami Paris, and Ludovic de Saint Sernin. For a full rundown of our schedule, visit our website.


One of the first shows to kick off London Men’s Fashion Week was JordanLuca, who explored the mind of a modern-day hedonist. With assistance from legendary milliner Stephen Jones, this show presented a striking image of a man compelled by vice. Hair Lead Declan Sheils created a dishevelled, morning-after hair using Mr. Smith’s The Foundation to bring out natural texture, followed by Mr. Smith Mousse to create a damp look. Finishing touches were added with the Serum to create separation.


In Paris, Mr. Smith Creative Director Freda Rossidis worked with Namacheko for their FW19 men’s collection. Including references to Vincent Van Gogh and Frank Lloyd Wright, Namacheko presented its own lively take on tailoring. Rossidis created colourful businessman-like parts with Mr. Smith Texture Spray, Serum, and Hairspray to create a healthy look with hold.

Ami Paris

Paris Label Ami reflected on its roots with a reverent presentation of Parisian sophistication and romance. Hair Lead Tomihiro Ohashi focused on each models’ individual beauty, using Mr. Smith products to elevate the natural character of their hair. To achieve the look, The Foundation, Sea Salt Spray, and Texture Spray were worked through damp hair and left to dry naturally, with Mr. Smith Hairspray providing hold for the final look.

Ludovic de Saint Sernin

Concluding our work on Paris Men’s Fashion Week was the Ludovic de Saint Sernin FW19 show. Marking the designer’s first runway presentation, the show was an ode to 90s glitz and sex appeal, updated with androgyny. Louis Ghewy led the hair team for Mr. Smith, creating effortless glamour with The Foundation as a base, enhancing models’ natural hair with Texture Spray, and finishing with Serum to add a final healthy sheen.

As always, it was a pleasure to collaborate with such an impressive range of brands and stylists to create runway-ready hair at the London and Paris events. We’re now looking forward to working with even more brands on the upcoming women’s fashion week. To keep up to date and see all the runway looks, backstage shots, and more, check out the Mr. Smith Instagram and website.

Style. Substance. Simplicity.

Mr. Smith

Introducing Curl Crème by Mr. Smith

Mr. Smith Curl Crème is our latest styling product, designed to manage and enhance curly hair.

Our Curl Crème is indispensable for combatting humidity-induced frizz and bringing out the best in curly hair, providing both strength and shine.

“As someone with thick curly hair, this is the best product I’ve used to manage my curls and reduce frizz without weighing down my hair” says Mr. Smith’s CEO David Justin. “It’s the perfect blend of a nourishing leave-in conditioner and a lightweight styling cream”.

Continuing our commitment to creating nourishing products, Mr. Smith Curl Crème uses organic ingredients to promote the long term health of hair and scalp while delivering on performance. Kakadu plum and mango butter boost the lustre of your hair and moisturise the scalp, while marula oil and desert lime work to protect against humidity and environmental damage. These ingredients rejuvenate the hair to enhance its natural texture.

Mr. Smith Curl Crème is PETA certified, sulfate, paraben, and silicone free.

Look out for Mr. Smith Curl Crème at your local Mr. Smith exclusive distributor, or click here for more information.


Style. Substance.

Mr. Smith.

New Mr. Smith High Hold Hairspray – Supreme Hold, Superior Finish

Following the success of our original Hairspray comes the arrival of the Mr. Smith High Hold Hairspray –– the newest professional finishing tool to be added to our styling collection.

Suitable for a range of styles and applications, the High Hold Hairspray is set to become an indispensable tool for stylists to achieve runway-ready salon and backstage looks.

Designed for you, the High Hold Hairspray delivers enhanced hold and strong results. Amplifying your desired look without weighing down the hair; it’s low-shine, non-flaking and will smooth your fly-aways.

Mr. Smith Creative Director, Freda Rossidis says “We developed Mr. Smith High Hold Hairspray in response to all of the classic re-worked looks we are currently seeing on catwalks and in salons world-wide. We see it as the perfect extension to our already classic Hairspray and an indispensable tool for professional stylists.

Our High Hold Hairspray contains a blend of organic ingredients to nourish and protect the scalp. Certified organic ginger extract  stimulates the scalp, while vitamin C-rich Kakadu plum nourishes. Furthermore, Australian white cypress extract adds protection for the scalp. Mr. Smith High Hold Hairspray is free of sulphates, parabens and silicone, and is PETA certified vegan.

High Hold Hairspray is now available at Mr. Smith salons and stockists in Australia. Internationally, get in touch with your local distributor.

Style. Substance.

Mr. Smith.

Mr. Smith for Paris Fashion Week

As our month-long fashion marathon winds up for another season we’re recalling the fourth and final leg of the spring/summer 2019 shows – Paris Fashion Week.

Running from 25 September until 3 October, Paris Fashion Week marked the end of S/S19 shows for the year. This time around, Mr. Smith helped to deliver looks for several key runway shows at PFW.


Hair Lead Paolo Soffiatti collaborated with Paris-based fashion house AALTO again this year to present its SS19 collection, ‘999’. Here, designer Tuomas Merikoski focused on powerful, feminine pieces with flowing silhouettes to present an effortlessly cool new take on power dressing. Jackets and pants appeared in bold royal blue and orange tones alongside contrasting checked prints and the odd transparent surprise. Paolo’s creative response saw models sporting deep side parts with pin curl fringes created using Mr. Smith’s The Foundation, Crème and Hairspray.


For Italian label DROMe, Hair Lead Christian Eberhard used Mr. Smith product to create a series of worn-in, textured looks with pulled back fringes. Entitled ‘The Transient,’ Rosati’s RTW collection captured an 80s-meets-futuristic vision. Rosati made this vision come to life with arched sleeves, tech leather and a whole lot of ruching – in fabrics ranging from metallic to pastel and prints. This was our second time collaborating with the Florence-based brand and hair lead Christian Eberhard.


Meanwhile, London-based label A.W.A.K.E. worked with Hair Lead Louis Ghewy for its SS19 collection. Held at Paris’ Bastille Design Centre, the show featured a mix of eminently wearable feminine and masculine pieces, with designer Natalia Alaverdian (making her PFW debut) giving classic tailoring a new twist by way of pleated skirts and oversized blazers. While the Mr. Smith team has worked with Louis Ghewy in the past (on shows such as Atlein, John Lawrence Sullivan and Ludovic De Saint Sernin), this was our first collaboration with A.W.A.K.E. Here, Louis elevated each model’s natural hair with a mix of looks – from natural waves and braids over the face to full fringes. To create the braids Louis used Mr. Smith’s The Foundation and Mousse to create hold and control.


At Dawei, designer Dawei Sun presented a stirring series of new looks with a clear influence coming from the high seas. Said to have been inspired by seventeenth-century pirate-scientist William Dampier, Dawei’s SS19 collection featured an abundance of ginghams, stripes, ruffles and textures in unexpected palettes. Hair Lead Michael Delmas complemented the collection with a range of looks that incorporated natural side parts and low ponytails with texture and separation through the fringe.

To see all of the latest looks from our recent Spring/Summer19 runway shows head to our Instagram and website.

Style. Substance. Simplicity.

Mr. Smith

Mr. Smith x Emilio Pucci

Stop three in the month-long Fashion Week saw us travel to Milan, where we worked on our first collaboration with iconic Italian label, Emilio Pucci.

For their SS19 fashion presentation we teamed up with Hair Lead Paolo Soffiatti – the talented Italy-born, London-based stylist with whom we have previously partnered for shows at New York Fashion Week (Noon by Noor) and Paris Fashion Week (AALTO).

Entitled ‘A trip to the Caribbean, the Pucci way’, the SS19 Pucci collection was a distinct breath of fresh air for the long-respected label that has been much loved by the European fashion elite since its inception in Capri in the 1940s.

“The jolt of energy means a leap forward, as Pucci embraces the moment with awareness, not nostalgia, of the roots. New silhouettes, new shapes, new prints and new fabrics convey a nonchalant take on the Pucci code, looking ahead.” –

Appearing in a palette of summery brights – yellows, reds, greens, light blues – new prints featured in the collection see Pucci embracing change and looking into the future.

Asymmetrical pieces, foulard shirts, liquid shirt-dresses, pleated skirts, gauzy knits, pleated trousers all featured, while accessories channelled “A villa mood with a cosmopolitan mindset,” with hand-dyed raffia fringes and macramé beading adding a sense of feisty hedonism.

To meet the creative challenge and complement the glamorous resort wear brief, Paolo Soffiatti used Mr. Smith products to create an effortless ’70s vibe. Soffiatti swept the models’ hair off their faces using a combination of Mr. Smith’s The Foundation, Texture Spray, Mousse and Hairspray, diffusing the hair naturally. Each look was then personalised with a light tong.

For the latest looks from our recent Spring/Summer 19 runway shows head to our Instagram and website.

Style. Substance. Simplicity.

Mr. Smith

Mr. Smith at New York Fashion Week

As summer fades to autumn in the northern hemisphere, we’re catching our breath to deliver a quick dispatch from abroad after yet another busy round of shows at New York Fashion Week (6–14 September).

Led by Mr. Smith Creative Director Freda Rossidis, our Creative Team worked across a number of key shows and presentations – providing product and creating looks for some of the most exciting names in New York fashion.

Our first collaboration with Assembly New York saw Hair Lead Michael Silva create loads of textured volume to complement the label’s ‘nomadic modernist’-inspired ‘Zeitgeber’ SS19 collection.

At Noon by Noor, we once again partnered with Hair Lead Paolo Soffiati. For the Bahrain-based label’s showing of its wonderfully feminine, Middle Eastern-inspired ‘Desert Sands’ collection Paolo delivered a series of polished yet wearable styles with plenty of natural movement.

Over at Area (the envelope-pushing NY label of Piotrek Panszczyk and Beckett Fogg), rhinestones, miniskirts, metallic finishes and bright colours abounded. The creative response by Hair Lead Shingo Shibata involves adding wefts to make long side ponies looped at the top.

Elsewhere, Mr. Smith Creative Director Freda Rossidis worked on the presentation for Hunting Season, while Neil Grupp teamed with A Company for theirs. Hair Lead Nero delivered looks for the Gauntlett Cheng show while Brendan O’Sullivan provided styling for the Oxford Fashion Studio show.

And that’s just the beginning – after New York, we followed with a strong showing at London Fashion Week, and now look to Milan and Paris.

To share the ride, we’re sharing snapshots of some of our favourite looks from the Spring/Summer19 runway shows at New York Fashion Week on our Instagram and website.

Style. Substance. Simplicity.
Mr. Smith

Mr. Smith 2019 Campaign Launches

As we edge closer to another year’s end, we are once again looking to the future – and from where we are, the future looks strong, bold and confident.

This week, we’re proud to announce the launch of the Mr. Smith 2019 campaign. Shot at Sun Studios in Sydney under the direction of photographer Steven Chee, the imagery embodies the brand of effortless cool that has become synonymous with Mr. Smith.

Working with International models Maja Salamon and Anna Szalk, Mr. Smith Creative Director Freda Rossidis and Mr. Smith International Brand Ambassador Stefano Greco teamed up to create a strong androgynous aesthetic which was complemented flawlessly by the work of stylist Marina Didovich and makeup artist Bradwyn Jones.

5 minutes with Freda Rossidis

Keen to hear about her inspiration and creative direction for the shoot, we sat down with Freda to find out a little more about her vision and process.

How is the 2019 campaign different from previous Mr. Smith campaigns?

We continue to develop our aesthetic while remaining effortless, editorial, cool and staying true to our ethos of “style, substance and simplicity.”

Do you have a clear idea of the looks you want to create or do they evolve as the shoot progresses?

I always begin with a clear idea of the looks – starting my storyboard months out, adding and removing looks, textures and colours as I go. Despite the preparation, many things can influence a shoot and change how things proceed on the day. As the shoot progresses the looks evolve; as a stylist you have to be prepared for that.

Did you rely on any particular Mr. Smith products for this campaign?

We used the full suite of Mr. Smith stying products on set. Those that really helped us to achieve these looks were: The Foundation, which allowed us to create great texture and make the hair more workable; Mr. Smith Hairspray, which we used prior to tonging; and the Shaper, which we used for finishing and defining the hair.

From where did you draw your inspiration for this shoot?

The future and the past both play a big role in my creative process. As a stylist, I get to work on some of the biggest fashion shows in the world. Each time I do a big show, I get a preview of what the world will be wearing next, which always provides me with a steady stream of creative stimulation. Other times, I’ll get ideas just by looking through the archives of some of my favourite fashion magazines, brands and photographers – the past is always a wonderful source of creative inspiration.

Embodying the Mr. Smith philosophy of “Style. Substance. Simplicity.” the 2019 campaign imagery is now live on our website and social channels.

Style. Substance. Simplicity.
Mr. Smith

Mr. Smith at Oslo Runway SS19

August saw Mr. Smith travel to Scandinavia for Norwegian Fashion Week (aka Oslo Runway) as the event’s official hair partner alongside a team of Norwegian artists from stockists Adam og Eva.
Held in Oslo at the former National Museum of Art building, Oslo Runway is Norway’s largest fashion event, showcasing new season’s collections from the best of established and emerging Norwegian design talent.

Established in 2015, the event has already attracted some of the biggest names in Scandinavian design, along with international press attention from the likes of Vogue, Harper’s Bazaar, Monocle and Elle.

With 26 shows held over four days, the event saw Spring/Summer 2019 previews from names such as Catherine Hammel, who opened the event with models posing in a house setting; Norwegian accessories brand Cala Jade, which had models perched on pedestals in a lake; and Pia Tjelta, who took to the streets celebrating women.

Working in partnership with our Oslo-based stockist Adam og Eva, Hair Leads Inger Lise, Siri Myhre, Tonje Dahlen, Steven, Eirik Thornsen, Sigrid Helsa Breie and Trine used Mr. Smith products exclusively throughout the event.

With New York, London, Milan and Paris Fashion Weeks coming up, there’s little sign of the Mr. Smith Team slowing down. To stay in the loop with all things international hair and fashion, be sure to follow us on Instagram and Facebook .

Style. Substance.

Mr. Smith

Mr. Smith at Paris Men’s Fashion Week SS19

As Paris Men’s Spring Fashion Week draws to a close for another year, we’re catching our breath after a busy program in the City of Lights.

The Mr. Smith International Creative Team worked on a number of shows across the schedule, where Mr. Smith products featured throughout.

Complementing the Spring Summer 2019 previews, Hair Lead Michaël Delmas was seen at Arthur Avellano’s latex-laden ‘Excalibur’ show at Stade Bauer Stadium, while Mr. Smith Creative Director, Freda Rossidis, was behind the looks for nascent Kurdish-Swedish menswear label Namacheko at its Paris Galleria show.

Elsewhere, Hair Lead Chiao Chenet represented at Angus Chiang’s ‘Morning! Rough City’ and the retro-futuristic Andrea Crews show at Station F, while Pawel Solis and Louis Ghewy led shows for SSS World Corp and Ludovic De Saint Sernin, respectively.

See the full looks here.

Create the Look: Namacheko SS19

Lead Hair Stylist: Mr. Smith Creative Director Freda Rossidis.
Show Inspiration: 60s with a futuristic twist

1.       Layer damp hair with Mr. Smith Texture Spray and The Foundation.
2.       Create a strong right-hand part and work the hair with your fingers to smooth and create shape.
3.       When the hair is almost dry, respray lightly with Mr. Smith Texture Spray, apply setting net and dry with a diffuser.
4.       Once dry, spray liberally with Mr. Smith Sea Salt Spray for separation and to personalise the style.
5.       Add Mr. Smith Serum through the part line and throughout the top of the hair.
6.       Clip and pin hair in at the nape to create a beautiful silhouette.

Mr. Smith at London Men’s Fashion Week, SS19

Earlier this month, the Mr. Smith International Creative Team headed to London Men’s Fashion Week, with Mr. Smith products featuring across multiple runway shows.

Featuring pastel-hued bleached denim, oversized shirts and plenty of stripes and checks, UK designer Lou Dalton’s countryside-inspired SS19 collection was decidedly utilitarian.

In response, Hair Lead Alexander Soltermann adopted individual looks for each model, using the Mr. Smith products to elevate the natural texture and movement of the models’ hair.

Elsewhere, John Lawrence Sullivan’s Spring collection paid homage to the early-1980s post-punk era, referencing Depeche Mode frontman Dave Gahan as an inspiration with PVC, leather, acid wash and midriff-baring tops all featuring.

Hair Lead Louis Ghewy described the look as “80s punks out in space.” For the models with spikes, Ghewy dried-in Mr. Smith Mousse and Texture Spray before finishing off the look with Mr. Smith Hairspray and a straightener.

Meanwhile, on the models with slicked back “alien” looks, Ghewy used a cutting comb to comb through Mr. Smith The Foundation , Mousse and Shaper, adding: “After setting this with a hairnet and a hairdryer we used Mr. Smith Hairspray just before they went on the runway to create lots of shine.”

Take a closer look at the runway looks here.

With Paris Fashion Week coming up, there’s little sign of the Mr. Smith International Creative Team slowing down any time soon. To stay in the loop with all things international hair and fashion, be sure to follow us on Instagram and Facebook.

Style. Substance.

Mr. Smith

Behind the Scenes with A.P.C.

March saw us teaming up with cult French label A.P.C. for the first time for their Paris Fashion Week A/W 18 Runway Show. Described variously as “confident”, “sophisticated casual” and “anti-trend”, the label’s Fall 2018 collection was complemented by a series of understated natural styles coming via the Mr. Smith International Creative Team lead by Tomohiro Ohashi . A film crew from our partners at Matte Projects captured all the behind the scenes excitement in the lead up to the show.

Watch the full video above or on Mr. Smith’s YouTube Channel.

Cosmopolitan 2018 Beauty Awards

Cosmopolitan magazine’s highly anticipated annual Beauty Awards just listed Mr. Smith Hairspray as the best new hairspray for 2018, finding it to be: “Strong, weightless and holds hair perfectly without all the stickiness”. The full list of 2018 Beauty Award winners can be found in the current (May) issue of Cosmopolitan Australia.

Elle Poland Editorial

We’ve had a steady stream of Press and Editorials coming out of Europe this year, and the latest spread – for the April 2018 issue of Elle Poland – saw Mr. Smith International Brand Ambassador Stefano Greco travel to vibrant Havana, Cuba for the dreamy ‘Cuba Romantica’ shoot.

Photography: Will Vendramini
Model: Dasha Maletina
Hair Stylist: Stefano Greco using Mr. Smith
Makeup Artist: Iza Kućmierowska
Stylist: Karolina Limbach
Production: Wojtek Szaulinski

See all of the images here.

Behind the Scenes

With Fashion Week and award season over, it’s time to take a look behind the scenes; learn to create an Oscar-worthy look; and find out why Harper’s Bazaar believes Mr. Smith is “set for stratospheric status.”

Behind the scenes with Area AW18

The talented Shingo Shibata and the Mr. Smith Creative Team led the styling for Area’s AW18 collection. Housed in a public school pool, the team brought Piotrek Panszczyk and Beckett Fogg’s extraordinary vision to life in spectacular fashion.

Watch the video on our YouTube page.


Local Hero

“They have style and substance by the bucketload, but there’s an enviable simplicity to this brand.”

The most recent edition of Harper’s Bazzar featured Mr. Smith as one of the Australian “industry’s brightest stars”.

Highlighting our approach to paraben and sulphate free products and our use of Australian botanicals, Harper’s Beauty Director, Eugenie Kelly, spoke of the importance of our “top-notch natural formulations” and why these effect the health of your hair.

We’re really proud to be in such esteemed company.

Create Shanina Shaik’s Oscars look

Using Mr. Smith, stylist Michael Silva created Australian model Shanina Shaik’s Diana Ross inspired pony for the Vanity Fair Oscars after party. Here’s his step-by-step guide to create the look yourself.

1. Apply a small amount of Mr. Smith’s The Foundation to damp hair and brush through.

2.  Layer in Mr. Smith Mousse from roots to ends, then work one pump of Mr. Smith Serum through the ends.

3. Blow dry the hair with a round brush.

4. Starting at the nape of the neck, section the hair horizontally and curl with a ½ inch curling iron. Once curled, spray the entire head with Mr. Smith Hairspray and heat with a diffuser to set.

5. Once cooled, comb out curls, then using a paddle brush, brush the hair into a ponytail.

6. To increase fullness, backcomb the bottom layer of the ponytail then cover it with the curls.

7. Use the Mr. Smith Crème at the hairline, smoothing back to the base of the ponytail.

8. Finish by working Mr. Smith Serum throughout the ponytail, making sure not to break the curls.

From Paris With Love

After an incredible Fashion Week in New York, the Mr. Smith Creative Team took to the banlieues of Paris – helping bring to life some of the festival’s most talked-about shows.   

Beginning with our first-ever collaboration with storied French label A.P.C., the Mr. Smith team worked with Hair Lead, Tomohiro Ohashi to make Jean Touitou’s understated, anti-trend vision a reality, creating looks that naturally elevated each model’s individual style.

For the second year running, stylist Paolo Soffiatti led our Creative Team on Finnish brand AALTO’s Fall collection, producing an eclectic range of styles tailored to highlight the uniqueness of every look to hit Aalto’s runway.

For French fashion house Atlein, Louis Ghewy opted for a series of simple centre parts to complement Creative Director Antonin Tron’s mix of trademark bodycon jersey dresses and refined tailoring. Meanwhile, for Italian label DROMe Christian Eberhard employed a range of slicked-back side parts for designer Marianna Rosati’s dramatic collection.

Rounding out Paris Fashion Week, the Mr. Smith team worked on shows for IDISM und Modement, Racil and Nicolas Lecourt Mansion’s new Autumn collections, concluding a massive month of incredible Fashion Week shows. 

To view the full Mr. Smith Paris Autumn Fashion Week image gallery, head to our website.

Style. Substance.

Mr. Smith


Image: Guillaume Roujas for Now Fashion

New York Fashion Week

As New York Fashion Week comes to its conclusion, we’ve taken a moment to look back at the shows that showcased the best of our creative runway work during this year’s festival.

Our international ambassadorial team – lead by Stefano Greco and Creative Director Freda Rossidis – and the Mr. Smith Creative Team worked across three key shows that demonstrated our fashion-forward approach to runway work and that embodied our ethos of “style and substance.”

Explore each of the shows below and learn how to create one of the key-looks from this year’s Festival.

Next? London and Paris.

Style. Substance.

Mr. Smith

Noon by Noor 

Partnering with womenswear label Noon by Noor for the second year in a row, Paolo Soffiatti lead the Mr. Smith Creative team as he explored the notion of “to the moon and back” with designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa.

With a focus on slicked side-parts, Paolo and the team created a contemporary look which accented the fluid silhouettes and lux gold fabrics that hallmarked the collection. Learn how to create this look below.

Adam Lippes

Mr. Smith International ambassador Stefano Greco brought the intricate and vibrant tailoring of Adam Lippes to life at the designer’s new residence in Brooklyn Heights during New York Fashion Week. Lippes’ charming vignettes where complemented with a styling approach that conveyed a look that exemplified a chic, effortless look.


Our boldest looks were left for Area’s ready-to-wear showcase, which highlighted the label’s proclivity for a playful mix of retro-meets-modern downtown chic. Renowned for a look that has been described as “high-shine, high-gloss and crystal-studded glam.”

Lead Hairstylist, Shingo Shibata and the Mr. Smith team conceived a look that was characterised by a series of pared back top buns, drawing the hair away from the face to allow designers Piotrek Panszczyk and Beckett Fogg’s eclectic designs to own the runway.

Create the Look – Noon by Noor FW18

1. Starting at the nape of the neck spray Mr. Smith Texture Spray from roots to ends.

2. Add a deep side part then start drying hair and smoothing hair using fingers.

3. Using a 1 inch curling tong, take large horizontal sections and curl hair (no higher than just above the ears).

4. Allow hair to cool then comb through using a large tooth comb.

5. Apply a liberal amount of Mr. Smith Serum all through the back of the hair to make it looked lived in and create some separation.

6. Working your way from back to front, take vertical sections of the hair just behind the ear, spraying with Mr. Smith Hairspray section by section adding heat with hairdryer as you go.

7. Pin face line hair with a bobby pin for a casual boyish finish.

V Magazine

Stefano Greco recently worked with V Magazine’s creative team to bring a striking editorial to life with model Ebonee Davis. Photographed by Will Vendramini and styled by Juliana Gimenez, check out the full spread here.

Mr. Smith at Paris Men’s Fashion Week, Fall Winter 2018

Late last month, Mr. Smith’s International Creative Team headed to Paris Men’s Fall Winter Fashion Week to collaborate with a cadre of rising young fashion designers. And, thanks to a number of talented hairstylists, Mr. Smith products were spotted across multiple runway shows.

For Palomo Spain’s Elizabethan–meets–hunting inspired collection, stylist Michaël Delmas crafted soft, elegant waves and Robin Hood-worthy curls. Delmas later worked his magic at Arthur Avellano and MYAR. The look at Arthur Avellano was preppy and clean – floppy fringes were pinned back, with long strands tucked behind ears, 90’s boy band style.

Over at MYAR — a label that repurposes and remixes vintage military garments — Delmas let crew cuts rule supreme.

It was quite the opposite for Ludovic de Saint Sernin’s sensual, Dali-esque collection, where stylist Louis Ghewy created natural waves and boyish bangs to frame the face.

Meanwhile, the Andrea Crews runway was all about swag.  Here, stylist Chiao Chenet sent models out in braids, natural hair and sweaty club kid locks – the perfect accompaniment for Crews’ tongue-in-cheek streetwear.

Next up on the Mr. Smith calendar will be Fall-Winter 2018 shows in New York, London and Paris.

Take a closer look at the runway looks here.

Mr. Smith Press

Mr. Smith’s Volumising Shampoo and Volumising Conditioner were featured in the February issue of Grazia UK, with a personal recommendation from Beauty Editor, Hannah Coates.

In the last month, Mr. Smith products have also been featured on the online arms of British Vogue and Harper’s Bazaar UK to name a few.

Earlier in the year, Mr. Smith founder David Justin and Creative Director Freda Rossidis caught up with Front Row Edit too. Read the interview here.

Happy Holidays from Mr. Smith

As the year draws to an end, it’s time to reflect on another massive year at Mr. Smith.

Over the past 12 months we’ve released five new Mr. Smith products, welcoming the Mr. Smith Hairspray, Leave In, Shaper, Mousse and Exfoliating Body Wash to our collection.

Looking further afield, 2017 also saw us launch the brand into new markets in the US, UK and Norway, and participate in Fashion Weeks in London, Milan, New York and Paris for the likes of Noon by Noor, Aalto, Area, SSS World Corp, Rachel Comey and Palomo Spain.

Perhaps more importantly though, through it all we have continued to deliver on the Mr. Smith philosophy of “style and substance” in everything that we do.

But this success is not just about us – it’s about you, too. We are certain that none of this would have been possible without the extraordinary support of our customers.

We have an even bigger 2018 ahead with new products, campaigns, opportunities and events which we can’t wait to share with you!

So, from the entire Mr. Smith team, we’d like to extend a huge thank you for your continued support and wish you all a “happy holidays” and an outstanding year in 2018.

Until next year…

The Mr. Smith Team

Mr. Smith UK Launch

In October, the Mr. Smith team headed to London for the brand’s official UK launch. Our entrance into the UK market hallmarks the end of a significant year for Mr. Smith, a year that saw Mr. Smith officially launched into 12 countries from the United States to Japan.

Whilst we were in London, we spoke to No. 77 Managing Director, Tony White about what inspired our partnership.

What appealed to you most about the Mr. Smith brand?
We were first drawn to Mr. Smith’s clean imagery and packaging on social media. Then we did some research and we really loved the story behind the brand’s journey. That was when we knew that we wanted to be part of this amazing brand.

What makes you excited about the brand?
The same features that first drew me to Mr. Smith are what continue to excite me about it.

With its high quality, gender neutral, high performing product range, Mr. Smith really stands apart from competing brands. Commercially, it compares with other established top tier brands in a range of environments.

Which Mr. Smith products are you most excited about?
The entire Mr. Smith range performs at such a high level it is hard to choose specific products. Other brands might be strong in particular areas, for example, styling, care or treatment, whereas Mr. Smith performs across the entire range.

I’m a huge fan of Mr. Smith Balancing Shampoo, Conditioner and Paste. The outstanding performance and fresh fragrance of these products leave my hair in great condition and so easy to manage.

Mr. Smith Foundation is truly unique. It’s a versatile lightweight cream that adds volume and body while blow drying, yet leaves the hair feeling like there is no product in it.

Mr. Smith Masque, with its rejuvenating hair and scalp properties, it always delivers instant visual results, which is something clients always want.

Clients are becoming more discerning about packaging and imagery as well as about knowing how products are made. On this front Mr. Smith really stands out from the crowd. The fact that the products are PETA certified, vegan, and paraben and sulfate free helps too.

What do you see Mr. Smith bringing to the UK market?
Mr. Smith is a brand with true integrity and it has a dedicated education team pushing a strong brand identity.  We’re really excited about Mr. Smith’s quality education programs, which are overseen by Creative Director, Freda Rossidis. With her international reputation as a key influencer, Freda is highly respected by her peers and with her wealth of knowledge and expertise, she is an incredible resource and inspiration for the industry.

If you’re interested in becoming a Mr. Smith stockist in the UK email:

New International Brand Ambassador Announced

Adding to an already stellar stable of industry collaborators, stylist Dolly Ward recently joined Mr. Smith as an International Brand Ambassador – after working with the company for two years as an Australia Ambassador and educator.

Dolly has established a hugely successful career; working at the cutting-edge of editorial and runway styling in Australia and around the world.

The go-to stylist for some of the world’s most innovative fashion houses and brands, Dolly has worked on runway shows for the likes of Romance Was Born, Ellery, Bec & Bridge, Manning Cartel, Ginger & Smart and Emma Mulholland (Australia); and Tome, The Blonds, Alon Livne, Mara Hoffman and Ruffian (New York).

Now signed to Union Management, Dolly’s work regularly appears in the pages of Russh, Yen, ID, Oyster, Pages Digital, HUF, Bullett and more.

View Dolly’s work here:

Create the Look

Inspired by our ‘Three by Mr. Smith’ campaign, Creative Director Freda Rossidis reveals her breakdown of the steps required to create this polished and timeless look.

Step 1:
Lightly spray the hair with water, then using your hands, work through 1-2 pumps of Mr. Smith Leave In.

Step 2:
Create a deep side part with a tail comb, then smooth hair with a large paddle brush.

Step 3:
Apply Mr. Smith Mousse through the roots of the hair, then comb each section using a wide comb, leaving the ends of the hair dry.

Step 4:
Once the mousse has been combed through the roots, use a small comb to create some height through the front while keeping the sides neat and sleek. This will create a square shape.

Step 5:
Next, pull hair into the centre at the nape of the neck and tie off with an elastic.

Step 6:
To finish, use irons to straighten the ends of the hair and complete the look by running 1-2 drops of Mr. Smith Serum through the pony tail for extra shine and polish.

New Product – Mr. Smith Leave In

We are very proud to announce the launch of our newest treatment product, Mr. Smith Leave In.

Landing in salons this month, Leave In makes a versatile addition to any hair routine – delivering silky softness and exceptional shine without the unwanted weight associated with leave in products.

According to Mr. Smith Creative Director, Freda Rossidis, Leave In is prefect for smoothing, adding polish, and taming frizzy, flyaway hair.

“Leave In is a weightless leave in treatment that is specifically designed to nourish, strengthen and protect the hair. Each ingredient has been carefully chosen to deliver superb, weightless nourishment, resulting in beautifully soft, smooth, glossy hair.”

How? Enzyme-rich aloe vera helps to lock in moisture, while cupuacu butter provides natural heat and UV protection, with further hydration comes via cocoa seed butter and vitamin-packed mango butter. The result is and high gloss, deep nourishment and outstanding condition.

Suitable for all hair types, Mr. Smith Leave In is a powerful anti-humidifier and can be used wet or dry. It’s also PETA certified vegan and free from sulfates and parabens.

Mr. Smith Leave In is now available from Mr. Smith salons and stockists.

Mr. Smith Launches in the US

In other big news, last month Mr. Smith made its debut into the United States market. To get a sense of how the brand has been received stateside, our US distributor Modern Salon Services decided to ask its team what they thought about our collection.

Here’s what they had to say.

“At Modern, we love the Mr. Smith people as much as the brand. We feel it fits our high-end profile like a glove. It is the best – and most exciting – brand we have seen in a while.”
– Anthony Cox, Owner Modern Salon Services, Kansas City, MO
“I love the simplicity, elegance and versatility of the line. Each product has been thoroughly thought out and designed with the stylist in mind. I am truly in love with this line, and the family and team.”
– Erika Smith, Memphis, TN

“I really like the exclusivity that Mr. Smith brings to the hair industry. While most hair care brands are trying to sell, sell, sell and saturate, they want to keep the vision and integrity of Mr. Smith by supplying to select, independent and high end salons. I also love that they started with vegan, PETA-approved products from the get go, as opposed to all the other brands revamping and reformulating to fit a new social norm. It is already their lifestyle.”
– Tiffany Mitchell, Dallas, TX

“Mr. Smith is exactly what good hair should be: style, substance and simplicity. If I could only use one product for the rest of my life? Mr. Smith Sea Salt Spray.”
– Roselle McGrain, New Orleans, LA

P: +1 888 658 1761


International Brand Ambassador Named

In other news, we are proud to announce New York-based hair stylist Stefano Greco as our Mr. Smith International Brand Ambassador.

Based in New York City, Stefano is an international stylist with a reputation for working with some of the world’s most respected fashion brands and publications.

His work regularly graces the covers of Vogue, Elle, Marie Claire, Madame Figaro, InStyle, Harper’s Bazaar, Gracie, Glitter, OOB, Issue Magazine, W Magazine, L’Officiel, Cosmopolitan Vision, Sunday Style, Flaunt, Schon, Marie Claire and many more.

Along with his editorial work, Stefano has been a mainstay on the international fashion week circuit for many years, regularly working on shows for the likes of Chanel, Stella McCartney, Fendi, Maison Margiela, Rick Owen and Tom Ford.

A true global citizen, Stefano has lived all around the world and says that his artistic work has been deeply influenced by the different ideals of beauty expressed by various cultures. He channels his influences into styling that is creatively driven and designed to provoke the senses. We wish to extend a very warm welcome to Stefano as he joins the Mr. Smith family.

See more:

Mr. Smith for Aalto – Spring / Summer 2018 Paris Fashion Week

Following a run of shows at New York Fashion Week, the Mr. Smith Creative Team has just wrapped at this year’s Spring/Summer Paris Fashion Week – the calendar event that marks the finale of Fashion Month.

Late September saw Mr. Smith teaming up with Aalto, the Paris-based label of Finnish designer Tuomas Merikoski as the label launched its spring/summer 2018 ready-to-wear collection at the stunning Palais de Tokyo in central Paris.

Working alongside internationally acclaimed hair director, Paolo Soffiatti, the Mr. Smith Creative Team created a series of looks to complement Merikoski’s futuristic, politically conscious collection, which featured cleverly recycled elements and saw pale hues mixed with splashes of bright yellow and shimmery pinks.

“Cool” and “grunge”, were the key words briefed in by Soffiatti, which he and the Mr. Smith Creative Team translated via heavy texture and lived in hair. Mr. Smith products used to achieve the looks included our Hairspray, The Foundation, Serum, and Paste – allowing for hair to be expertly worked for a look that was “worn-in, in a very casual and cool way.” The end result was something akin to what a girl might look like “the day after” a night out.

To view all the looks from the Aalto SS18 collection click here.


Just in: Mr. Smith Holiday Packs

Ahead of the festive season, we’ve just launched a range of Mr. Smith Holiday Packs. Designed for discerning gift-giving, the packs feature a mix of full-size retail hair and body products, stylishly presented in a reusable travel bag.

Choose from the following packs:

Mr. Smith Masque and Dry Shampoo

Mr. Smith Crème and
Exfoliating Body Wash

Mr. Smith Dry Shampoo and
Exfoliating Body Wash

Mr. Smith Blond and Hairspray

For more information our holiday packs, please contact

Mr. Smith launches in Norway

Mr. Smith is continuing to extend its presence in Europe, with stockists soon to be available in Norway. Mr. Smith CEO David Justin, and Creative Director Freda Rossidis visited Norway earlier this month to host a launch event at Moteforum in Oslo, which was attended by some of the industry’s leading stylists and influencers.

Alexander Lindbeck, Business Manager of Norwegian distributor, Frends says that he was drawn to the brand’s image of style and substance, as well as its “quality, looks, and selectiveness in the market.” Lindbeck added that he was most excited about Mr. Smith’s volume products and Dry Shampoo.

For any inquiries about Mr. Smith in Norway please contact:
Frends  or email

New York Fashion Week Wrap

As Northern Hemisphere Fashion Weeks draw to their conclusion, the Mr. Smith Creative Team, led by Creative Director, Freda Rossidis, have begun reflecting on their time working across shows in New York, London, Paris and Milan.

To mark the end of one of the most important – an exciting – periods on the fashion calendar, we thought we’d recap on three incredible shows that the team worked on during this year’s New York Fashion Week.

Click here to view all of Mr. Smith’s work from New York Fashion Week.

Style. Substance.

Mr. Smith

Noon by Noor
Paolo Soffiatti led the hair team for Bahrain based womenswear label, Noon by Noor’s Spring/Summer ready-to-wear collection. Modern and effortless with a focus on striking prints and intricate embellishments, Noon by Noor’s refined aesthetic fuses understated luxury with a playful femininity.

The hair brief was to keep the women as “cool and fresh” as possible said Paolo. “I’m always very inspired by what I see on the street, so I often try to recreate that. My interpretation of this brief was to create looks that felt very natural with a little grunge touch.  For me it’s the details that make all of the difference, so I used the Mr. Smith Foundation, Hairspray and Serum, to create really detailed textural elements that were shaped to the head.

Rachel Comey

New York Fashion Week staple, Rachel Comey returned to the event this year after a brief sabbatical to Los Angeles last year. Opening this year’s event with a dinner presentation at the Met Breuer, Comey dazzled guests with a collection that “celebrated the unique personality, and personalities, of New York.”

“Rachel wanted to ensure each of the girls presented as their own characters,” said Michael Silva, who created the styling for Mr. Smith. “We decided that the best way to create an individualised look that was reflective of the individual, was to choose their styles based on what they looked liked when the arrived at the test. For Rachel, the quintessential New York girl is a cool, confident, chic and intellectual, so I played on that.”

“Essentially, I created an enhanced version of themselves. I pushed the cut and texture to heighten their natural look. The combination of FoundationSerum and Texture Spray allowed me to add texture while keeping the hair looking natural. To finish, I used the Shaper to give each looks its final definition.”  


Designers to New York’s ‘cool set’, Beckett Fogg and Piotrek Panszczyk presented a collection that focused on the nine-to-five wardrobe of the Area woman. An eclectic – and at times eccentric – collection, the duo presented a vibrant mix of daywear designed to be worn all day (and night) long.

Stylist Shingo Shibata’s brief was clear – create a mix of boho-sport and 1960s retro. An enticing prospect. “The 1960s were such a fantastic, free time for hair,” said Shibata. “We created a lot of really sculptured braids and sleek ponytails for this show. We did, however, try to keep the pony really natural and complement this with some extreme hair pieces to really bring to life the 1960s nostalgia.”

Two new products for Spring

Mr. Smith is proud to announce the arrival of two new products for Spring.

Adding to our range of performance driven styling products, our much anticipated Mr. Smith Hairspray will hit salons over the coming weeks. Crafted to offer a medium to strong hold, without inhibiting the hair’s natural movement, our hairspray has been designed for session work and styling.

“A high-quality hairspray is essential for all stylist’s toolkits,” says Mr. Smith Creative Director, Freda Rossidis. “We’ve spent many months creating and refining our hairspray to ensure that it will excel – from a performance perspective – at the very highest level.”

Delivering flexibility and control, the Mr. Smith Hairspray will function as your ultimate finishing tool.

Complementing the release of our hairspray will be Mr. Smith’s first foray into non hair-specific products with the release of our Exfoliating Body Wash.

Designed to deeply cleanse while invigorating the skin, our Exfoliating Body Wash is both rich in antioxidants and vitamins that replenish the skin’s moisture while helping rejuvenate and purify the skin. Incorporating mango butter, acai berry and mandarin extract, the body wash will hydrate, refresh and reinvigorate with every wash.

The Mr. Smith Hairspray and Body Wash will be available at your favourite Mr. Smith salon this September.

Style. Substance.

Mr. Smith

Men’s Fashion Week, Paris

Last week, the Mr. Smith Creative Team descended on Men’s Fashion Week to lead the hair teams on two of this year’s most talked about shows: Justin O’Shea’s much-hyped debut collection since departing Brioni, and rising cult favourite, Alejandro Gomez Palomo’s new collection for Palomo Spain.

When 24-year-old Palomo unveiled his debut collection in New York this year, he did so to critical acclaim, with W Magazine gushing that Palomo Spain was the “most exciting show at New York Fashion Week”. Palomo’s Paris premiere was no different. Following the idea of a “flamenco boy playing with fashion”, models donned flamenco-inspired outfits with graphic ruffling, cropped fitted jackets and kicky flared trousers in an illuminating palette of iridescent whites, blacks, and reds.

Complementing Palomo’s contemporary flamenco aesthetic, lead stylist Michaël Delmas utilised Mr. Smith products to individually define each model’s hair, working with hats and head scarves to create a series of looks that were as distinct as the collection itself.

Not many shows received as much media attention as SSS World Corp’s – the new label from Australian enfant terrible, Justin O’Shea – debut collection.  Partnering with 032c fashion editor, Marc Goehring, on a guerilla fashion show in front of the Ritz Hotel on Place Vendôme.

Titled “Aloha from Hell” the collection featured a mix of high-end tailoring with streetwear sensibility combining suits and overcoats with Hawaiian shirts, tees and sneakers. Lead stylist Pawel Solis used Mr. Smith’s products to deliver a series of looks inspired by the streets, mixing cornrows with a number of highly stylised unkempt looks.

Click here to view all of Mr. Smith’s work at this year’s Paris Men’s Fashion Week.

Style. Substance.

Mr. Smith

Mr. Smith Takes Shape

Mr. Smith is excited to announce the addition of a shaper to its growing range of performance driven styling products.

Designed to create texture and define shape, Mr. Smith’s Shaper is infused with babassu butter, passionflower and kakadu plum, which both nourishes and strengthens the hair.

Providing high hold and medium shine, the Shaper’s enhanced antioxidants and wattleseed extract work to replenish moisture and improve scalp health.

“The Mr. Smith Shaper is perfect for everyday use on short hair for both women and men and can be used to separate and define longer hair,” said Creative Director, Freda Rossidis.

“Recently we’ve been seeing a more defined, molded look across the runway shows we’ve been working on in Europe. These looks naturally transition to editorial, which in-turn is reflected in what clients request at a salon level. It’s the perfect product for where we see current styling trends headed.”

Finishing with medium shine, the Mr. Smith Shaper is PETA certified, sulfate, paraben and silicone free.

Style. Substance. Simplicity.

Mr. Smith

Mr. Smith Pump

Mr. Smith is constantly evolving to ensure our products are at the cutting edge – the quality of our products is matched only by their design and functionality. As we always say: we are dedicated to style, substance and simplicity by design.

We love receiving and responding to customer feedback and in order to maximise product usability, we’re proud to introduce our bespoke Mr. Smith Pump. Created in the signature Mr. Smith aesthetic, our pumps are reusable, hygienic and compatible with our full range of shampoo and conditioner products.

Available exclusively at all Mr. Smith salons next week.

Style. Substance. Simplicity.

Mr. Smith

An Evening with Mr. Smith

Over the past month, Mr. Smith was joined by three members of its International Creative Team, and Creative Director, Freda Rossidis, for a series of look and learn nights and workshops in Sydney and Melbourne.

New York based Helen Reavey and Stefano Greco were joined by Paris based Pawel Solis forAn Evening with Mr. Smith. Reproducing and teaching the techniques behind the looks they had collectively worked on at the recent Paris, Milan, London, and New York Fashion Weeks, guests were introduced to twelve cutting-edge styles at the forefront of current styling trends.

An Evening with Mr. Smith was followed by the intimate and hands-on Workshop with Mr. Smithlead by Pawel, Helen, Stefano, and Freda. With each participant receiving one-on-one time with the team, these workshops took An Evening with Mr. Smith to the next level, offering the practical techniques required to create the looks they had been exposed to the night before. Integrating the Mr. Smith stying range, each participant left with a new set of skills and techniques they could utilise and interpret in their salon.

Click here to view all of the action from An Evening with Mr. Smith, and to get involved or find out more about the other education sessions we offer email:

Style. Substance.

Mr. Smith

Mr. Smith Education

The Mr. Smith Creative Team is getting set to present a series of Mr. Smith Education sessions in major cities across Australia.
Our Creative Team works at the cutting edge of international editorial styling, and these sessions present an exclusive opportunity to learn from some of the industry’s finest, internationally renowned talent.
Our up-coming program is designed to deliver highly specialised tuition for stylists of all levels of experience. You’ll find advanced interactive workshops for senior stylists, as well as introductory ‘look and learn’ sessions that uncover the secrets of layering Mr. Smith products to achieve our signature styling looks.
At Mr. Smith, all of our products are conceived and refined to meet the needs of stylists working in the editorial space. This influence defines our education programs for stylists and salons alike.

Meet some of the Mr. Smith Education Team:

Freda Rossidis – Mr. Smith Creative Director, Freda Rossidis is one of Australia’s leading stylists with over 20 years’ experience working across runway, editorial, advertising and celebrity styling.
Freda has worked internationally with Prada, Chanel, Fendi, Rick Owens, Tom Ford, Givenchy, Dior, Balmain, Dolce & Gabbana, Hermes and Burberry and has directed shows at New York, Paris and Australian fashion weeks. Her work has appeared on the pages of Elle, Marie Claire, Sunday Magazine, Grazia, Black, Instyle, Noise and Madison. Recently, Rossidis led the Mr. Smith Creative Team as Hair Director for the Liselore Frowijn show at Paris Fashion Week.

Helen Reavey – New York-based Helen Reavey is rapidly emerging as one of the world’s most innovative editorial stylists. Her editorial work has featured in Vogue, W Magazine, Elle, Flaunt, New York, WWD and Harper’s Bazaar.
A stylist for brands such as Net-a-Porter, Chanel, Tom Ford, Fendi, Givenchy and Balmain, Reavey works across fashion weeks in Paris, New York, Milan and London. In January 2017, Reavey led the Mr. Smith Creative Team as Hair Director for the Ralph and Russo show at Paris Couture Fashion Week.

Pawel Solis – Pawel is an international stylist with a reputation for working with some of the world’s most respected fashion brands and publications, including Vogue, Man About Town, T Magazine, Interview, Elle, SSAW and Harper’s Bazaar.
Following his training in Milan, Pawel started working at Men’s and Women’s Fashion Weeks in New York, London, Milan and Paris, working with many of the industry’s best. He regularly works on shows for Prada, Tom Ford, Fendi, Givenchy, Balmain, Gucci and Chanel. Recently, Solis led the Mr. Smith Creative Team as Hair Director for the Samuel Guî Yang show at London Fashion Week.

Stefano Greco – based in New York City, Stefano’s work regularly graces the covers and pages
of Vogue, Elle, Madame Figaro, InStyle, Harper’s Bazaar, Gracie, Glitter, OOB, Issue Magazine, W Magazine, L’Officiel, Cosmopolitan, Vision, Sunday Style, Flaunt, Schon and Marie Claire.
Stefano has been a mainstay on the international fashion week circuit for many years and regularly works on shows for Chanel, Stella McCartney, Fendi, Maison Margiela, Rick Owen and Tom Ford.

To get involved or find out more about the other education sessions we offer

Style. Substance.
Mr. Smith

Paris Fashion Week

On Tuesday, Mr. Smith Creative Director Freda Rossidis and Stefano Greco led the Mr. Smith Creative Team as they oversaw the hair direction for the premiere of rising Dutch designer Liselore Frowijn’s Autumn/Winter collection at Paris Fashion Week.

An official selection on this year’s schedule, Frowijn, who is renowned for her sophisticated prints, presented a street-inspired collection, hallmarked by the colours of India and the freedom of movement.

“Liselore’s inspiration was all about a nomadic woman – women who are strong and sleek. I tried to reflect that in the looks we created; refined pony tails with a slick sophistication,” said Rossidis.  “A good pony is something that is really hard to pull off, but the team did an amazing job making something so familiar look effortless and contemporary.”

The show’s finale, a simple and singular visual statement, saw all models tethered together by white bandanas, provoking Frowijn’s notion that the runway can also act as a podium to express ideals on equality of race, sexuality, gender and religion. A powerful end to an incredible show.

View the full collection and looks here.

Style. Substance.

Mr. Smith

Take control with Mr. Smith Mousse

Today we’re excited to announce the addition of an adaptable mousse to our growing range of high-end styling products.

Lightweight and flexible, Mr. Smith Mousse builds the hair by adding fullness and volume, while allowing malleability to create smooth, robust silhouettes. Combining moisturising properties with protection from humidity, each application creates thicker, fuller hair without crunch or flakiness.

“We’ve been getting a lot of feedback from our stylists and salons, particularly overseas, that a mousse would be a valuable addition to our styling range, but we didn’t want to create any old mousse,” said Freda Rossidis, Mr. Smith Creative Director.

“The great thing about our mousse, is that it creates significant volume when layered, but allows for a really flexible hold without a hint of crunch.”

The Mr. Smith Mousse is PETA certified vegan, sulfate and paraben free and available now at your favorite Mr. Smith salon.

Style. Substance.

Mr. Smith

Behind the scenes with Ralph & Russo

When the lights came down on Ralph & Russo‘s SS17 presentation at Paris Haute Couture, the 600 guests gathered at the Grand Palais had no sense of the wave of activity taking place backstage. Instead, each sat transfixed as 47 models paraded 54 beguiling looks, ahead of Alessandra Ambrosio closing the show in a climactic ending that saw her appear as the SS17 bride.

Backstage, 20 Mr. Smith stylists – led by Hair Director, Helen Reavey – had spent six hours perfecting the distinctive brunette bobs and blunt fringes that graced the show’s models. Comprising hand-picked stylists from Australia, Europe, Japan and the United States, the team was tasked with bringing the Mr. Smith creative team’s vision to life.

Having tirelessly prepared by cutting hair for three days prior to the show, each member of the Mr. Smith team worked to create a unified looked for each model and outfit. The results delivered were – like the clothes themselves – absolutely extraordinary.

To view all the backstage action and the Ralph & Russo SS17 collection click here.

Style. Substance. Simplicity.

Mr. Smith

Ralph & Russo SS17 x Mr. Smith

We are delighted to announce that Mr. Smith International Ambassador, Helen Reavey and the Mr. Smith Creative Team will direct and lead the hair team for luxury fashion house Ralph & Russo’s SS17 collection at Paris Haute Couture Week this Monday.

Founded by Australia’s Tamara Ralph and Michael Russo, the eponymous label was the first British-based brand to be elected in almost 100 years by the Chambre Syndicale de la Haute Couture to show its collection on the official schedule at Paris Haute Couture Week. Combining technical expertise and impeccable craftsmanship, Ralph & Russo is coveted by clients from Beyoncé to Naomi Campbell and have had their pieces exhibited at London’s V&A Museum.

With 17 members of the Mr. Smith team making their way to Paris, our collaboration on this show with Creative Director, Tamara Ralph continues our mission of partnering with like brands to deliver on our promise of “style and substance.”

Keep and eye out across all Mr. Smith social media channels for live updates and follow @ralphandrusso for all the action.

The Mr. Smith Team

Happy Holidays from Mr. Smith

As 2016 draws to an end and we reflect on the year that’s been, we can’t help but think, where did that year go?

This year, Mr. Smith has launched four new products; begun working in Sweden, Japan, The Netherlands, Switzerland and Czech Republic; participated in London, Milan, New York and Paris Fashion Weeks; and continued our pursuit of creating meticulously crafted products that deliver on our ethos of “style and substance.”

If 2016 was big, 2017 is set to be our most significant year to date — we’ll launch into new international markets, unveil a suite of new products and collaborate on something very special at Paris Couture Fashion Week.

While it might seem like the year’s flown by, none of this would be possible without the extraordinary support of you, our customers. It’s because of you (our greatest advocates) that we’ve been able to grow, refine and create the type of products that you asked for and that have set us apart.

So from the entire Mr. Smith team, we wanted to say “thanks and happy holidays.”

See you next year…

The Mr. Smith Team

Three by Mr. Smith

To mark the end of an incredible year for Mr. Smith, we are proud to present the first of our 2017 campaign imagery – Three by Mr. Smith.

Conceived by Creative Director Freda Rossidis and created in conjunction with our international ambassador Helen Reavey, Three by Mr. Smith was brought to life by an amazing group of creative talent.

Partnering once again with renowned photographer Steven Chee, stylist Marina Didovich and make up artist Max May, each image has been created to highlight the quality and versatility of the of the entire Mr. Smith collection.

Entitle “Three” to mirror the Mr. Smith mantra of “style, substance and simplicity,” our 2017 campaign imagery will begin appearing online and in Mr. Smith salons in Australia, Europe, the United States and Japan over the coming months.

Style. Substance. Simplicity.

Mr. Smith

Mr. Smith Blond

Adding to our growing collection of treatment products, we’re excited to announce the arrival of our new colour enhancing treatment, Mr. Smith Blond.

Designed to remove yellow and brassy tones from bleached and coloured hair, the Mr. Smith Blond tones, balances and adds vibrancy to blonde coloured hair. Almond, lavender and orange peel oils work to calm the scalp, while wheat protein strengthens and repairs damaged cells.

“The Mr. Smith Blond is unlike any toning product I’ve used,” said Mr. Smith Creative Director, Freda Rossidis. “The pigment offers a vibrancy and richness I’ve not seen before”. She adds, “In developing the product, we’ve created a toner that is adaptable to all hair types – depending on the length of time it’s left on the hair, the product can be tailored to achieve different tones.”

Rich in antioxidants and vitamin C, Mr. Smith Blond is PETA certified vegan and is free from sulfates, parabens and silicone.

Mr. Smith Blond is now available exclusively at Mr. Smith retailers. To find your nearest stockist, call: +61 3 9416 3040 or email:

Get Ready for Summer

In line with our mission to create exceptional, Australian-made hair care products that deliver on performance, we’re thrilled to announce two new products to the collection of Mr. Smith luxury essentials – Mr. Smith Masque and
Mr. Smith Dry Shampoo.

As the season of cocktail parties, beach breaks and festivals draws near, Mr. Smith Dry Shampoo is your ultimate go-to for fresh holiday hair. Destined to make plenty of new friends this summer, the Mr. Smith Dry Shampoo revives dull, limp and oily locks in seconds; absorbing excess oil from the hair and scalp; adding instant volume; and effortlessly extending style between washes.

“We know how it is: you’re on the road and need an instant boost. Or you’re rushing from work to the gym then out to an event. Life can be hectic – sometimes your hair needs a little help,” says Mr. Smith Creative Director, Freda Rossidis. “We wanted to create a high quality dry shampoo that not only did the job with freshness and body, but left the hair smelling great too.”

Joining the Mr. Smith Dry Shampoo this spring is another formidable new product, the curative Mr. Smith Masque.

Rich and restorative, the Mr. Smith Masque is infused with marula oil, frankincense and mango butter to nourish and strengthen the hair. Scientifically developed and made in Australia, the masque’s combination of vitamins and antioxidants have been designed to target and treat damaged hair, and deliver deep hydration.

“While we’re continuing to focus on the Mr. Smith styling range, our growing suite of treatment products is becoming increasingly important at salon level” said Mr. Smith founder, David Justin.

“I truly believe that great styling begins with a solid foundation of healthy, nourished hair” Justin says. “We’ve been developing this product since the very early days of Mr. Smith, and the wait has been worth it. It’s exciting to finally have a truly exceptional product as the cornerstone of our treatment range.”

Available mid-October, the Mr. Smith Masque and Mr. Smith Dry Shampoo are free of sulfates and parabens, and are PETA certified vegan.

Style. Substance.

Mr. Smith

An Evening with Mr. Smith

Last week over 170 stylists, media and industry descended on Allpress Studio in Collingwood for An Evening with Mr. Smith.

Guests were greeted with Allpress espresso martinis before settling in for a styling master-class with Creative Director Freda Rossidis, Australian Ambassador Dolly Ward and special guest, New York-based International Ambassador, Helen Reavey.

Presenting twelve looks that each stylist worked on during the most recent London, Milan and Paris Fashion Weeks, the audience was presented with work from Fendi, Chanel, Maison Margiela, Y-3, Rick Owens, Tod’s, Etro and Hermès. Head to our Facebook gallery to check out all of the action from the night.

Special thanks to our event partners Neuw DenimAllpressSmith & Daughters and Katie Marx Flowers.

Style. Substance.

Mr. Smith

Product Video Series

With our founder currently in the United States and our technical team having recently returned from Europe –  where they worked on the Mr. Smith launch in Prague, as well as shows for KenzoChanelFendiDiorGiambattista Valli,  J. Mendel and Y3 at Milan and Paris Fashion Weeks – it’s been a big month for Mr. Smith.

To mark the end of July, we’ll be releasing the final video tutorial in our six-part product series with stylist Sarah Caporale, who takes us through the best way to utilise the Mr. Smith Serum. Complementing The Foundation, Sea Salt Spray, Texture Spray, Crème and Paste videos, the full collection can now be viewed on our Facebook and YouTube pages.

If July was busy, August is set to be to be a massive month for Mr. Smith. Stay tuned to social media for some exciting news…

Style. Substance.

Mr. Smith

Create the Look

Mr. Smith Technical Director Freda Rossidis provides us with a step-by-step breakdown on how to create the tousled wave from our recent campaign.

1. Wash and condition hair with Mr. Smith Balancing Shampoo and Conditioner;

2. Towel dry hair and work a liberal amount of Foundation through the hair from roots to ends and blast dry;

3. Section hair vertically from over the ears to centre part or side part. Take a medium curling iron and curl all the hair back towards the centre;

4. Allow hair to cool then spray with Sea Salt Spray and blast through hair to soften and create for a worn in / natural finish;

5. Finish by running 1-2 drops of the Mr. Smith Serum through mid lengths to ends.

Mr. Smith Launch in the Czech Republic

To celebrate the arrival of Mr. Smith in the Czech Republic, an intimate launch was held at Stolen Salon in Prague. With media, industry and influencers in attendance, the Mr. Smith Technical Team created three looks that highlighted the quality and versatility of all Mr. Smith products.

Harper’s Baraar x Helen Reavey for Mr. Smith

Mr. Smith international brand ambassador Helen Reavey worked with Mr. Smith products to produce the looks for the editorial “A City of Contrasts” that is featured in the June 2016 edition of Harper’s Bazaar Kazakhstan.


Yen x Dolly Ward for Mr. Smith

Mr. Smith brand ambassador Dolly Ward used Mr. Smith products to create the looks on a recent shoot for Yen. The editorial ‘Roadside’ is featured in the June edition of the magazine, which is on sale now.

Model | Kia Low
Photographer | David Cohen de Lara
Stylist | Nicki Colbran
Hair | Dolly Ward for Mr. Smith
Make up | Gillian Campbell

Introducing our International Brand Ambassador Helen Reavey

New York-based Helen Reavey is rapidly emerging as one of the most innovative editorial hairstylists in the industry today.

Helen collaborates with some of the most renowned photographers for publications such as Elle, WWD, W-magazine, Wonderland, Harper’s Bazaar, Nylon, NY Magazine and L’Official.

Helen recently directed two shows at Paris fashion week 2016 for Peet Dullaert and Liselore Frowijn. Helen also works at fashion weeks in New York, London, 
Milan and Paris with teams for leading artists Sam McKnight, Eugene
 Souleiman, Duffy and Christiaan Houtenbos on shows such as Chanel, Burberry, Fendi, Rick Owens, Tom Ford, Givenchy, Margiela and Balmain.

With an aesthetic that is editorially driven her work is equally edgy and dynamic. Helen has developed a reputation as one of the go-to stylists for the world’s leading industry brands and media.

Mr. Smith x Japan

Marking our first venture into Asia, Mr. Smith is now available in Japan. This adds to our growing presence in Australia, Europe, the USA and New Zealand.

To celebrate, a launch event was held in late March at the Isetan Men’s store in Tokyo. Isetan is currently Mr. Smith’s exclusive stockist in Japan, with more retailers coming on board later in 2016. An editorial featuring the brand as well as the Isetan launch was covered on leading men’s fashion and lifestyle website Hypebeast, alongside other Japanese press who have been quick to embrace Mr. Smith.

For any inquiries about Mr. Smith in Japan please contact:

5 Minutes with Dolly

We spent 5 minutes with Mr. Smith brand ambassador Dolly Ward – who we collaborated with for the premiere of our videos series –  to find out what makes her tick, where she finds inspiration and what she sees as the future of hairstyling.

How long have you been a stylist?
I’ve been hairdressing since I was 14, so I’ve been in the industry for 11 years. Only over the past year have I seen myself as an editorial stylist.

What got you in to hairdressing?
I was born a hair dresser, I know that sounds really cliché but my mum used to buy me old dolls heads from Vinnie’s, I used to cut girls hair at school and I would do my mum’s and sister’s hair. It’s just in me. I love the power of making women and men look beautiful. I just love hair. I can’t see myself ever doing anything else.

Where do you draw your inspiration from?
One of my favourite websites is WE ARE SO DROEE – it has pretty much every editorial that comes out, and I’m on there every single day. I also look at people like Duffy and Anthony Turner, who are my hair gods. I’m always interested to see what they’re doing.

What designers do you take inspiration from or look to for future trends?
I love Chanel, I’ve always been a bit of a Chanel girl, I just love the sophistication and the elegance. A girl always looks so sexy in Chanel. I also like anything that’s a little bit gothy and anything that makes girls look strong and independent.

Who are your dream collaborators?
Anthony Turner is my number one. Even if I had to stand there and hand him a pin, I would be more than happy with that. I would love to work with Sam McKnight just so see how his mind works and how he comes up with those crazy croissant buns.
I’d love to work with Mario Testino, and Chanel again- I think Chanel brings out the most beautiful sexy side in a woman and I would love to be a part of that.

If you could cut or style one persons hair, living or dead who would it be?
I would love to work with Rhianna, I love that she’s always changing her style and pushing the limits and trying to be a bit different to everyone else. It would be a challenge to work with that kind of hair- it’s not something that I’m necessarily experienced in, so I would love that challenge.

Do you listen to music when you’re working and what’s on your iPod at the moment?
I am a Radiohead girl through and through; I listen to them nearly every single day. They are like a form of meditation for me; I think it keeps me grounded. Its always fun to party to a bit of hip hop, but at the end of the day if I’m trying to research a look or looking for inspo Radiohead is always playing. I also love Pixies, Led Zeppelin, Jimi Hendrix, alt-J, Sigur Rós.

Have you ever seen them live?
I have, on my 19th birthday. I was on air when I left; they played an incredible set, the production was just insane, he really connected with the crowd. Not in the sense that he spoke a lot, because I think he’s quite shy, but in a way with the music and the energy he gave off. I went by myself, and I loved every single second of it. I came out inspired and emotional.

Favourite song?
Karma police – for a minute there I lost myself, it really connects with me. Its just something about those lyrics that I connect to, it makes we feel warm.

You’ve recently collaborated with us on our video series; talk us through the look you created.
Mr. Smith inspired me. The aesthetic that Mr. Smith is after is exactly what I’m about- I like lived in, a little bit grungy, a little bit salty hair. I like a girl to have amazing hair but also to look like she’s kind of done it herself.
The look that I created for the video series was a bit of a messy knot – I really wanted to have that texture and show The Foundation and the Texture Spray that I used in the hair.

What do you love about the Mr. Smith products?
There’s nothing I don’t love about the products, I’ve never really liked a range this much. I love the smell – every single person that’s around me when I use Mr. Smith comments on the smell. I love that its Australian, I love the packaging, but most importantly, it delivers. The Foundation is the best product that I’ve ever used and I will have it in my kit forever. I go through almost two tubes a week. I love it, its just beautiful. If I want to get a big sexy beautiful blow dry I can just use The Foundation. If I want something a bit beachy and a bit textured I’ll use The Foundation and the Texture Spray or the Sea Salt Spray. I’ve found that any look that I need to create, I’ve got Mr. Smith to help me create it.


WWD Cover – Hair by Helen Reavey for Mr. Smith

The WWD (USA) March 2016 cover and editorial ‘Real Girls’ features hair by Helen Reavey created using Mr. Smith.

“Models once walked the runway in uniform beauty looks, but in recent seasons, backstage makeup artists and hairstylists have stepped away from the tools, products and highfalutin creative inspiration – letting each individual stay true to her own features and style.

Photography by David Urbane
Makeup by Grace Ahn using DIOR
Hair by Helen Reavey using MR. SMITH


Introducing our Australian Brand Ambassador – Dolly Ward

Stylist Dolly Ward has forged a career at the cutting-edge of editorial and runway styling in both Australia and New York. Having honed her craft over seven years at internationally renowned salon Prema, Dolly begun her editorial career under the tutelage of some of Australia’s most sought-after session stylists.”

The go-to stylist for some of the world’s most innovative fashion houses and brands, Dolly has worked on runway shows for Romance Was Born, Ellery, Bec & Bridge, Manning Cartel, Ginger & Smart and Emma Mulholland in Australia; and Tome, The Blonds, Alon Livne, Mara Hoffman and Ruffian in New York. With an aesthetic that is at once raw and beautiful, Dolly effortlessly sits at the nexus of youth culture and fashion. Her work has appeared in the pages of Russh, Yen, ID, Oyster, Pages Digital, HUF and Bulett Magazine.

Dolly is signed to Union Management.

Mr. Smith in Switzerland

Mr. Smith is proud to announce that we have extended our presence in Europe, through a number of exclusive salons across Switzerland.

Switzerland joins a growing list of countries where Mr. Smith is available including: Australia, the United States, New Zealand, Sweden and the Netherlands.

For Swiss stockists please contact:
doubleH Brands
Haldenstrasse 5, 6340 Baar, Switzerland
+41 41 761 37 60

Mr. Smith Launches Video Series

To coincide with the launch of our new collection, Mr. Smith has been collaborating with some of our most talented and creative friends and photographers and today we’re excited to announce the launch of our brand new video series and YouTube channel.

Working with five of Australia’s most established and upcoming stylists – Freda Rossidis, Lucy Cardoza, Sarah Caporale, Dolly Ward and Liam Hubbard – we have a produced an ongoing video series that showcase how these individuals work to produce some of their favourite and most innovative looks.

For the world premiere of the series, we have worked with stylists Dolly Ward and Sarah Caporale who have created a textured top knot and and soft textured braid respectively.

Head to our website or subscribe to our YouTube channel to be the first to see the videos.

Style. Substance. Mr Smith.

Mr. Smith for Paris Fashion Week

Marking the next evolution in the brand’s progression, the Mr. Smith Creative Team has recently delivered the looks for two key Paris Fashion Week runway shows – Peet Dullaert and Liselore Frowijn – under the creative eye of Hair Director, Helen Reavey.

Entering a dreamlike state, Dutch fashion house Peet Dullaert delivered their Fall/Winter ready-to-wear collection, Disruptive Zen. An ode to the beauty of the night, Disruptive Zen was a contemporary reflection on daydream culture and modern nostalgia. Complementing the new collection, Helen created a series of looks using the Mr. Smith Styling range that reflected the inspiration drawn from nocturnal harmony and the collection’s contemporary and intelligent silhouettes.

Rising Dutch designer and winner of the 2014 Chloé Prize, Liselore Frowijn unveiled a layered collection that emanated off the runway with it’s graphic collage prints and bold, colourful hues. Using French sculptor and filmmaker Niki de Saint Phalle as her muse, Frowijn incorporated a variety of striking contrasts into her collection including new and recycled textiles.

See all of Helen Reavey’s looks for Peet Dullaert here and Liselore Frowijn here.

Mr. Smith

Pawel Solis For Mr. Smith

Friend of Mr. Smith Pawel Solis is a world renowned hair stylist who consistently works with the most elite fashion houses and magazines.

Pawel used the Mr. Smith styling products to create the looks on his recent shoot for Vogue Ukraine with model Sabrina Ioffreda.

Pawel has also recently used the Mr.Smith Products in editorial shoots for Huger Magazine Iceland and Harpers Bazaar Romania.

Sweden / Netherlands

Mr. Smith is excited to announce that we are now available in Europe, as well as the United States, New Zealand and Australia.

Having recently launched it the Netherlands through a number of exclusive salons, Mr. Smith will soon be available in Sweden following our successful pop-up shop in Stockholm last December.

For Netherlands stockists contact:

Gold Professional Haircare at or 

For Sweden stockists contact:
Sustainable Works at or


Helen Reavey For Mr. Smith

Helen Reavey is an internationally acclaimed hair stylist who regularly works with some of the most exclusive brands and finest magazines in the fashion industry. Helen used the Mr. Smith styling products to create the looks on her recent shoot with Nylon Singapore.

The 12-page editorial ‘Dark Summer’ is featured in the November 2015 issue of the magazine.

Helen has also used Mr. Smith products in recent editorials for L’Officiel Switzerland and Harper’s Bazaar Poland.


Mr. Smith is pleased to announce the arrival of our 2015 collection.

Featuring twelve new products across shampoo, conditioner, styling and treatment, the new range from Mr. Smith builds on our ethos of “style, substance and simplicity: style above all else, substance of ingredients – simplicity by design.”

The collection features all new hydratingvolumising and stimulating shampoos and conditioners, which have been specifically developed to complement  Mr. Smith’s brand new collection of styling and treatment products.

Hallmarking the styling collection is The Foundation. Creating volume and body, The Foundation delivers flexible hold and natural movement, providing the perfect basis from which to style from. With a vision to create exceptional, Australian made, luxury hair care products, crafted from a selection of Australian botanicals and essential oils, our styling range also features a CrèmeTexture SprayPaste and a uniquely formulated Sea Salt Spray. Unlike anything currently on the market, the Mr. Smith Sea Salt Spray is your ultimate summer companion. Formulated to create beach hair instantly, our Sea Salt Spray is a transformative product that delivers added UV protection, while revitalising your hair.

Rounding out the 2015 Collection is the Mr. Smith Serum. Our first ever styling and treatment product, Mr. Smith’s Serum has been designed to be both weightless and restorative. Infused with argan, jojoba and hempseed oil, our Serum moisturises and nourishes, while strengthening damaged and brittle hair. This antioxidant-rich, leave-in product promotes stronger, healthier hair, while providing added heat protection.

Mr. Smith believes that what we leave out is just important as what we leave in. That’s why we’re committed to creating products that do not contain SLS or parabens; why we’ve never tested on animals and why all of our products have been PETA-Certified.

For full details or to learn more about each product, visit

Style. Substance. Mr. Smith.

Introducing The Foundation — the beginning of great hair.

The basis from which to build, Mr. Smith’s The Foundation creates volume and body, while providing flexible hold and natural movement. A blend of organic Australian natives (including quandong extract, lemon aspen & desert lime) nourishes and protects the hair, while enhancing and maintaining style. 
The centrepiece of Mr. Smith’s new collection of styling products, The Foundation is the first of 12 new products we’ll be announcing over the coming two weeks. 
Style. Substance. Mr. Smith

A product by Mr Smith,
Head-brands Hoogven 11a 5469 EM Erp