Discover how to style your hair using the Mr. Smith Crème with tips from our Creative Director Freda Rossidis.
LFWM newcomer JordanLuca made an impressive catwalk debut when it presented its captivating ‘Maladetta Primavera’ collection, with Mr. Smith Hair Lead Declan Sheils delivering on the ‘elevated festival rave’ brief in response. On medium-length hair, Declan used tongs to enhance natural movement and created a dry separated texture with Mr. Smith Sea Salt Spray and Mr. Smith Texture Spray. Accessories including slides and barrette clips held the hair in place, and small ponytails were finished with Mr. Smith Hairspray. Mr. Smith Sea Salt Spray added texture to short hair, with some models sporting extensions braided into tails at the back of the head. On Afro hair, Mr. Smith Serum was used to hydrate before hair was twisted and rolled into dreadlocks.
A decidedly futuristic presentation by LA-based designer Yixi Chen’s label C2H4 asked: “how does fashion navigate a post-human era?” and comprised three categories inspired by fictional dystopian social hierarchy.
PARIS: Maison Kitsuné
Blurring the lines between feminine and masculine, the new Maison Kitsuné collection featured unexpected fabric combinations, colour contrasts and a quirky edge, worn by a diverse mix of models – both male and female.
Hair lead Benjamin Muller was inspired by the collection’s “feelings of bliss and positive energy” to produce looks for both guys and girls. Key words for the men were “fresh”, “young” and “individual” which meant that the personality of each model’s hair was maintained. Benjamin used Mr. Smith Texture Spray to link each look together, and played with Mr. Smith High Hold Hairspray to add more height and volume. Female models were given a “messy, undone cool girl” look, starting with a messy side part before adding Mr. Smith Texture Spray (all over the length and the top of head) and rough drying of the hair added texture. A one inch-sized curling iron produced a random texture and hair was then pulled across the face, placed behind the ear and secured with Mr. Smith High Hold Hairspray.
PARIS: Ludovic de Saint Sernin
In our fourth season working with young Parisian designer Ludovic de Saint Sernin we didn’t need to look too far for inspiration; with his SS20 collection entitled ‘Wet ‘n’ Wild’ the brief was simply wet. Set around a conceptual pool atop the Pompidou Centre, the show featured clinging sweaters, skimpy shorts and see-through organza, presenting an aesthetic that was at once sexy, edgy and utterly rule-breaking.
Hair lead Louis Ghewy first washed models’ hair with Mr. Smith Stimulating Shampoo and Conditioner before using Mr. Smith The Foundation for hold and a generous amount of Mr. Smith Serum to create separation. Next, Ghewy used cover clips to set the hair in a shape before removing them in the line-up. Once the clips were removed, hair was finished with water spray before models went down the runway.
PARIS: Angus Chiang
Taiwanese designer Angus Chiang’s ‘Love Hits the Songs’ collection, drew inspiration from music idols of the 2000s to present a minimal, casual style with plenty of spaghetti straps, rock-n-roll flares and oversized shoulder silhouettes. Hair lead Chiao Chenet’s styling first saw hair separated into random sections before using the Mr. Smith Shaper to create texture and definition. Hair was then twisted into little messy buns and fixed at the ends with Mr. Smith High Hold Hairspray to achieve a Punk-style look.
For its fifth season, the Swedish/Kurdish menswear label Namacheko drew its inspiration from cult 1982 American film Koyaanisqatsi to present a colourful collection that featured outerwear and tees blended with design elements of subtle whimsy in the fusion of embellishments and textured prints, tailored pieces and vivid “basket weaving” looks which added a sense of playfulness.
Hair lead Michaël Delmas styled male models with slicked-back hair and a raw and real natural texture, mostly working with Mr. Smith Mousse and hands. Hair was pushed back and dried with a hair net to get a flat, imperfect result. Female models donned ponytails tied back in the middle; Mr. Smith Sea Salt Spray gave hair a soft gritty texture, while wisps of baby hair maintained the “undone” feeling. Mr. Smith Hairspray was used to finish and set the look before the models hit the runway.
PARIS: Andrea Crews
Experimental Parisian art collective, Andrea Crews unveiled its forthcoming men’s collection with the same boundary-pushing approach it has become known for. Entitled ‘Momentum’ the SS20 collection featured tie-dye and mismatched prints, asymmetrical silhouettes and floral-inspired designs as well as upcycled looks that drew on repurposed materials and pieces from clothing and everyday items.
For the ‘Momentum’ show at Palais de Tokyo, Hair lead Chiao Chenet created individual looks from natural ‘undone’ hair to finger waves, enhancing the natural texture of the hair by using Mr. Smith The Foundation and Mr. Smith Sea Salt Spray.
Maison Kitsuné, Spring Summer 2020
Hair by Benjamin Muller for Mr. Smith Paris Fashion Week
Start by creating a natural / messy side part.
Work Mr. Smith The Foundation from roots to ends, then layer
Mr. Smith Texture Spray liberally through the hair.
Rough dry with a hair dryer or diffuser depending on texture
Using a one inch curling iron, take random sections and curl the
hair to create a natural texture.
Tuck the hair behind the ear and spray Mr. Smith High Hold
Hairspray to secure.
Pull a small section of hair from the side across the face and spray
with Mr. Smith Hairspray to keep in place.
Discover how to style your hair using the Mr. Smith Mousse with tips from our Creative Director Freda Rossidis.
1. To create texture for cool, effortless up styles, apply 2 – 3 handfuls of the Mousse to hair and directionally dry using your fingers.
2. To create effortless waves, apply 2 – 3 handfuls of the Mousse evenly to the hair. Separate hair into 6 large sections, twist in alternate directions, allow to dry naturally and shake out.
3. This is the perfect tool for creating slick ponytails. Apply 2 – 3 handfuls of Mousse to the hairline and crown of the head. Using a styling brush pull hair in to position and tie off.
4. The Mr. Smith Mousse is great for use on wet or dry hair.
Mr. Smith is excited to introduce two new additions into our collection of Australian-made, performance-driven products: Mr. Smith Luxury Shampoo and Mr. Smith Luxury Masque.
Mr. Smith Luxury Shampoo delivers a rich treatment wash for especially dry hair in need of immediate moisture and nourishment. Enriched with a restorative blend of organic caviar lime, mountain pepper and aniseed myrtle, Mr. Smith Luxury Shampoo works to deeply hydrate and smooth the hair while delivering enhanced shine.
Complementing the cleansing properties of the Luxury Shampoo, the new Mr. Smith Luxury Masque delivers unparalleled hydration to dry or damaged hair, boosting shine and improving manageability. Its carefully composed 100% vegan formulation is colour safe and contains potent antioxidants to boost hair health and offer
anti-ageing defence for the hair and scalp.
Both products are enriched with the Mr. Smith Vegan Hydration Complex — a powerful ingredient scientifically developed for exclusive use in the Mr. Smith Luxury range.
The Mr. Smith Vegan Hydration Complex is designed to provide exceptional rejuvenation, nourishment and shine — leaving the hair smooth, manageable and deeply moisturised. A saviour for stressed hair, its active ingredients work to repair damage, seal in moisture and prevent breakage while smoothing and strengthening the hair cuticle.
The new Luxury Shampoo and Masque are PETA certified vegan and, like all Mr. Smith products, are free of sulphates and parabens.
Look out for Mr. Smith Luxury Shampoo and Luxury Masque at your local Mr. Smith exclusive distributor, or visit mr-smith.com.au for more information.
Continuing to deliver editorially focused styling products of exceptional quality and performance, Mr. Smith this week welcomes its newest arrival – the Mr. Smith Volumising Spray.
Suitable for use on damp or dry hair, this weightless spray is formulated to enhance root lift and body in limp or fine hair, delivering exceptional fullness, texture and shine.
Performing as a mousse-hairspray hybrid, Mr. Smith Volumising Spray delivers medium to firm hold and superior moulding capability.
Mr. Smith Creative Director Freda Rossidis says: “Mr. Smith Volumising Spray is the ideal tool to help me recreate the latest sculpted, textured and wet looks directly from my favorite Fashion Week runway shows.”
Like all products in the Mr. Smith range, the new Volumising Spray combines a range of natural ingredients to enhance results and performance. Its plant-based formulation incorporates a blend of certified organic caviar lime, tilia cordata flower and horse chestnut seed extracts to actively nourish hair and rejuvenate the scalp while boosting volume.
Mr. Smith Volumising Spray is PETA-Approved Vegan, and free of sulfates, parabens and silicone.
Look out for Mr. Smith Volumising Spray at your local Mr. Smith exclusive distributor, or click here for more information.
After wrapping up the final leg of a very busy Fashion Month, we’re highlighting some of the biggest moments from our recent time at Paris Fashion Week.
Over the week we saw some incredible looks hit the runways in the French capital and collaborated with some of our favourite labels as they presented their Fall/Winter 2019 collections.
Titled ‘Bringing it all back home’ A.P.C.’s co-ed fall collection was said to be inspired by the notion that the fashion house is a metaphor for a large kitchen in which people can come and create their own fashion vision. Head designer Jean Touitou’s collection of wearable contemporary streetwear featured classic tailoring and pattern with bold colour injections. Celebrated UK stylist Gary Gill was Hair Lead, drawing inspiration from photography from the 50s and 60s to create high volume and texture with curls and frizz using Mr. Smith Texture Spray and Curl Crème.
Aalto designer Tuomas Merikoski’s fall collection paid homage to his native Finland with a diverse cast of models (entirely street cast) and an equally diverse range of prints including traditional check and psychedelic stripes to contemporary floral. Entitled ‘Finlaand’, the collection translated concepts of fluidity, airiness and volume via generous cuts put on full display with colours and patterns taken from nature and celebrated the unique type of beauty that results when a mix of cultures meet, clash and intertwine. Hair Lead Paolo Soffiatti styled elevated versions of models’ natural hair, creating individual looks for each, using Mr. Smith The Foundation, Texture Spray and Serum.
Central Saint Martins alumna Christelle Kocher’s “street couture” label Koché has made some serious waves since debuting in 2014. Her A/W19 collection ‘The Land of My Dreams’ focused on the Koché girl who is open to the world; a girl who loves craftsmanship and appreciates ambitious design. Modern tailoring and delicate details elevated the collection, with a focus on texture, sparkle and handcrafted knitwear, while soccer-inspired looks and model’s Air Max trainers spoke to her recent partnership with Nike. Hair Lead Chiao Chenet used Mr. Smith Mousse and Hairspray to create natural textures, with hair tucked behind ears.
After a run as artistic director at Cacharel, Chinese fashion designer Sun Dawei created his brand Dawei in 2016. Faithful to his signature minimal, urban style, Dawei’s F/W19 collection was inspired by notions of wild nature and ferocious beasts. Crazy fringes and scary claw scratches with soft colours and soft textures worked to produce a childlike feeling of safety to the collection. Under the direction of Hair Lead Michael Delmas, hair took inspiration from the ‘90s with raw separations and a heavy sectioning coming over and covering half of the face, while messy and crunchy textures were achieved with Mr. Smith Sea Salt Spray, Dry Shampoo and Hairspray.
London-based designers Léa Dickely and Hung La of Kwaidan Editions mined memories of long-past teenage angst for their new Fall collection, examining the essential friction between anonymous surfaces and expressive emotions. Exaggerated wide-leg trousers, tight turtleneck tees, screaming colour, faux leather, deadly beige and aggressive prints were seen, with anonymous costumes presenting a kind of social disguise, challenging the idea of a “normal” silhouette. Hair Lead Pawel Solis used Mr. Smith products to create a decidedly worn-in “next day” look with the help of Mr. Smith Mousse, Serum and Crème.
Style. Substance. Simplicity.
Supporting young talent at London Fashion Week
With London Fashion Week drawing to a close, we look back on our two major collaborations which saw Mr. Smith products used to create a range of different looks for some of the industry’s brightest new stars.
International Woolmark Prize
Mr. Smith was honoured to take the role of official hair partner for the 2019 International Woolmark Prize Final, where talented young designers from all over the world presented their work in front of a star-studded crowd.
Steeped in history, the prize has launched the careers of greats such as Valentino Garavani, Yves Saint Laurent, Karl Lagerfeld and Giorgio Armani. Today, it continues to nurture young talent, providing opportunities and resources for designers to take their brand to the next level.
Mr. Smith Creative Director Freda Rossidis led the hair team, working with the 12 finalists to help bring their visions to life using Mr. Smith products. The resulting looks were diverse: ranging from natural textures to precise polished waves. Across all the looks, Rossidis used Mr. Smith Foundation and Mousse as a base to prep the hair and provide hold and volume. Mr. Smith Sea Salt Spray and Serum were then used to enhance texture and add a healthy sheen to hair.
The prize’s judging panel was made up of industry heavyweights, who made their decision based on criteria including modernity, sustainability, and originality. UK designer Edward Crutchley was announced as the winner of the menswear award and the innovation award, impressing judges with his appreciation of artisanal textiles. American husband-and-wife duo Colovos won the womenswear award with their sophisticated take on sportswear.
Jamie Wei Huang
This Central Saint Martins graduate’s collection drew inspiration from her days as a student, channelling a range of casual “college girl” looks. Though grounded in wearability, the collection remained colourful and playful – with bright blue jumpers, oversized silhouettes and soft pink lambskin bags appearing. Hair lead Chiao Chenet created what he described as “ugly beautiful” hair. Hair was prepped with Mr. Smith Texture Spray to create a blend of natural, curly and frizzy texture, finished with Mr. Smith Hairspray then brushed out to enhance textures.
It was a true honour to work with such remarkable young talent at both events and we’re now looking ahead to our upcoming partnerships in Paris. Be sure to follow us on Instagram to see exclusive behind the scenes content from all the Paris shows.
Following Men’s Fashion Week, Mr. Smith returned to the runways for the women’s autumn-winter 2019 collections. Starting in New York, Mr. Smith partnered with Noon by Noor and Area to help deliver a series of sophisticated and striking looks. Check our Instagram to see behind the scenes shots and to stay up to date with our upcoming shows.
Noon by Noor
Kicking off our fashion month collaborations was a presentation by Noon by Noor. Designers Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa reinterpreted their modern aesthetic in the Bahrain desert, with clean silhouettes in warm tones.
Hair lead Paolo Soffiatti referenced the desert with dry natural textures reminiscent of the natural forms of sand dunes. Paolo achieved a perfect base for the look by layering Mr. Smith Texture Spray and Hairspray, finalising the look with loose waves and movement using a curling iron.
This show caught everyone’s attention with a lively interpretation of 60s couture and 70s glamour that was described by Vogue as “scene stealing“. Sophistication and sparkle were present in equal parts in this show, being hailed as one of the highlights of NYFW by Harper’s Bazaar, Elle, New York Times, Allure, and many more.
The hair was just as flamboyant, with lead stylist Jawara Wauchope encrusting models’ hair with crystals, creating glittering chignons and bodega crystal braids. Jawara prepped the roots and ends of the hair with Mr. Smith Mousse, layered with Texture Spray from middle to end to create the perfect base. Mr. Smith Hairspray was used to secure the hair before crystal skeletons were sewn over models’ hair. Final details were secured with Mr. Smith Shaper, ensuring hair kept its form.
New York Fashion Week was only the beginning. Next, we’ll be working with many more brands across London and Paris to create unforgettable looks using the Mr. Smith collection. Follow us on Instagram to keep up to date and click here to see all our past shows.
Style. Substance. Simplicity.
Mr. Smith has launched into 2019 working with a range of brands for the Men’s Autumn-Winter 2019 fashion season. Mr. Smith helped deliver looks for several runway presentations across London and Paris, with highlights including partnering with JordanLuca, Namacheko, Ami Paris, and Ludovic de Saint Sernin. For a full rundown of our schedule, visit our website.
One of the first shows to kick off London Men’s Fashion Week was JordanLuca, who explored the mind of a modern-day hedonist. With assistance from legendary milliner Stephen Jones, this show presented a striking image of a man compelled by vice. Hair Lead Declan Sheils created a dishevelled, morning-after hair using Mr. Smith’s The Foundation to bring out natural texture, followed by Mr. Smith Mousse to create a damp look. Finishing touches were added with the Serum to create separation.
In Paris, Mr. Smith Creative Director Freda Rossidis worked with Namacheko for their FW19 men’s collection. Including references to Vincent Van Gogh and Frank Lloyd Wright, Namacheko presented its own lively take on tailoring. Rossidis created colourful businessman-like parts with Mr. Smith Texture Spray, Serum, and Hairspray to create a healthy look with hold.
Paris Label Ami reflected on its roots with a reverent presentation of Parisian sophistication and romance. Hair Lead Tomihiro Ohashi focused on each models’ individual beauty, using Mr. Smith products to elevate the natural character of their hair. To achieve the look, The Foundation, Sea Salt Spray, and Texture Spray were worked through damp hair and left to dry naturally, with Mr. Smith Hairspray providing hold for the final look.
Ludovic de Saint Sernin
Concluding our work on Paris Men’s Fashion Week was the Ludovic de Saint Sernin FW19 show. Marking the designer’s first runway presentation, the show was an ode to 90s glitz and sex appeal, updated with androgyny. Louis Ghewy led the hair team for Mr. Smith, creating effortless glamour with The Foundation as a base, enhancing models’ natural hair with Texture Spray, and finishing with Serum to add a final healthy sheen.
As always, it was a pleasure to collaborate with such an impressive range of brands and stylists to create runway-ready hair at the London and Paris events. We’re now looking forward to working with even more brands on the upcoming women’s fashion week. To keep up to date and see all the runway looks, backstage shots, and more, check out the Mr. Smith Instagram and website.
Style. Substance. Simplicity.
Mr. Smith Curl Crème is our latest styling product, designed to manage and enhance curly hair.
Our Curl Crème is indispensable for combatting humidity-induced frizz and bringing out the best in curly hair, providing both strength and shine.
“As someone with thick curly hair, this is the best product I’ve used to manage my curls and reduce frizz without weighing down my hair” says Mr. Smith’s CEO David Justin. “It’s the perfect blend of a nourishing leave-in conditioner and a lightweight styling cream”.
Continuing our commitment to creating nourishing products, Mr. Smith Curl Crème uses organic ingredients to promote the long term health of hair and scalp while delivering on performance. Kakadu plum and mango butter boost the lustre of your hair and moisturise the scalp, while marula oil and desert lime work to protect against humidity and environmental damage. These ingredients rejuvenate the hair to enhance its natural texture.
Mr. Smith Curl Crème is PETA certified, sulfate, paraben, and silicone free.
Look out for Mr. Smith Curl Crème at your local Mr. Smith exclusive distributor, or click here for more information.
Following the success of our original Hairspray comes the arrival of the Mr. Smith High Hold Hairspray –– the newest professional finishing tool to be added to our styling collection.
Suitable for a range of styles and applications, the High Hold Hairspray is set to become an indispensable tool for stylists to achieve runway-ready salon and backstage looks.
Designed for you, the High Hold Hairspray delivers enhanced hold and strong results. Amplifying your desired look without weighing down the hair; it’s low-shine, non-flaking and will smooth your fly-aways.
Mr. Smith Creative Director, Freda Rossidis says “We developed Mr. Smith High Hold Hairspray in response to all of the classic re-worked looks we are currently seeing on catwalks and in salons world-wide. We see it as the perfect extension to our already classic Hairspray and an indispensable tool for professional stylists.”
Our High Hold Hairspray contains a blend of organic ingredients to nourish and protect the scalp. Certified organic ginger extract stimulates the scalp, while vitamin C-rich Kakadu plum nourishes. Furthermore, Australian white cypress extract adds protection for the scalp. Mr. Smith High Hold Hairspray is free of sulphates, parabens and silicone, and is PETA certified vegan.
High Hold Hairspray is now available at Mr. Smith salons and stockists in Australia. Internationally, get in touch with your local distributor.
As our month-long fashion marathon winds up for another season we’re recalling the fourth and final leg of the spring/summer 2019 shows – Paris Fashion Week.
Hair Lead Paolo Soffiatti collaborated with Paris-based fashion house AALTO again this year to present its SS19 collection, ‘999’. Here, designer Tuomas Merikoski focused on powerful, feminine pieces with flowing silhouettes to present an effortlessly cool new take on power dressing. Jackets and pants appeared in bold royal blue and orange tones alongside contrasting checked prints and the odd transparent surprise. Paolo’s creative response saw models sporting deep side parts with pin curl fringes created using Mr. Smith’s The Foundation, Crème and Hairspray.
For Italian label DROMe, Hair Lead Christian Eberhard used Mr. Smith product to create a series of worn-in, textured looks with pulled back fringes. Entitled ‘The Transient,’ Rosati’s RTW collection captured an 80s-meets-futuristic vision. Rosati made this vision come to life with arched sleeves, tech leather and a whole lot of ruching – in fabrics ranging from metallic to pastel and prints. This was our second time collaborating with the Florence-based brand and hair lead Christian Eberhard.
Meanwhile, London-based label A.W.A.K.E. worked with Hair Lead Louis Ghewy for its SS19 collection. Held at Paris’ Bastille Design Centre, the show featured a mix of eminently wearable feminine and masculine pieces, with designer Natalia Alaverdian (making her PFW debut) giving classic tailoring a new twist by way of pleated skirts and oversized blazers. While the Mr. Smith team has worked with Louis Ghewy in the past (on shows such as Atlein, John Lawrence Sullivan and Ludovic De Saint Sernin), this was our first collaboration with A.W.A.K.E. Here, Louis elevated each model’s natural hair with a mix of looks – from natural waves and braids over the face to full fringes. To create the braids Louis used Mr. Smith’s The Foundation and Mousse to create hold and control.
At Dawei, designer Dawei Sun presented a stirring series of new looks with a clear influence coming from the high seas. Said to have been inspired by seventeenth-century pirate-scientist William Dampier, Dawei’s SS19 collection featured an abundance of ginghams, stripes, ruffles and textures in unexpected palettes. Hair Lead Michael Delmas complemented the collection with a range of looks that incorporated natural side parts and low ponytails with texture and separation through the fringe.
Style. Substance. Simplicity.
Stop three in the month-long Fashion Week saw us travel to Milan, where we worked on our first collaboration with iconic Italian label, Emilio Pucci.
For their SS19 fashion presentation we teamed up with Hair Lead Paolo Soffiatti – the talented Italy-born, London-based stylist with whom we have previously partnered for shows at New York Fashion Week (Noon by Noor) and Paris Fashion Week (AALTO).
Entitled ‘A trip to the Caribbean, the Pucci way’, the SS19 Pucci collection was a distinct breath of fresh air for the long-respected label that has been much loved by the European fashion elite since its inception in Capri in the 1940s.
“The jolt of energy means a leap forward, as Pucci embraces the moment with awareness, not nostalgia, of the roots. New silhouettes, new shapes, new prints and new fabrics convey a nonchalant take on the Pucci code, looking ahead.” – www.emiliopucci.com
Appearing in a palette of summery brights – yellows, reds, greens, light blues – new prints featured in the collection see Pucci embracing change and looking into the future.
Asymmetrical pieces, foulard shirts, liquid shirt-dresses, pleated skirts, gauzy knits, pleated trousers all featured, while accessories channelled “A villa mood with a cosmopolitan mindset,” with hand-dyed raffia fringes and macramé beading adding a sense of feisty hedonism.
To meet the creative challenge and complement the glamorous resort wear brief, Paolo Soffiatti used Mr. Smith products to create an effortless ’70s vibe. Soffiatti swept the models’ hair off their faces using a combination of Mr. Smith’s The Foundation, Texture Spray, Mousse and Hairspray, diffusing the hair naturally. Each look was then personalised with a light tong.
Style. Substance. Simplicity.
As summer fades to autumn in the northern hemisphere, we’re catching our breath to deliver a quick dispatch from abroad after yet another busy round of shows at New York Fashion Week (6–14 September).
Led by Mr. Smith Creative Director Freda Rossidis, our Creative Team worked across a number of key shows and presentations – providing product and creating looks for some of the most exciting names in New York fashion.
At Noon by Noor, we once again partnered with Hair Lead Paolo Soffiati. For the Bahrain-based label’s showing of its wonderfully feminine, Middle Eastern-inspired ‘Desert Sands’ collection Paolo delivered a series of polished yet wearable styles with plenty of natural movement.
Over at Area (the envelope-pushing NY label of Piotrek Panszczyk and Beckett Fogg), rhinestones, miniskirts, metallic finishes and bright colours abounded. The creative response by Hair Lead Shingo Shibata involves adding wefts to make long side ponies looped at the top.
Elsewhere, Mr. Smith Creative Director Freda Rossidis worked on the presentation for Hunting Season, while Neil Grupp teamed with A Company for theirs. Hair Lead Nero delivered looks for the Gauntlett Cheng show while Brendan O’Sullivan provided styling for the Oxford Fashion Studio show.
And that’s just the beginning – after New York, we followed with a strong showing at London Fashion Week, and now look to Milan and Paris.
Style. Substance. Simplicity.
As we edge closer to another year’s end, we are once again looking to the future – and from where we are, the future looks strong, bold and confident.
This week, we’re proud to announce the launch of the Mr. Smith 2019 campaign. Shot at Sun Studios in Sydney under the direction of photographer Steven Chee, the imagery embodies the brand of effortless cool that has become synonymous with Mr. Smith.
Working with International models Maja Salamon and Anna Szalk, Mr. Smith Creative Director Freda Rossidis and Mr. Smith International Brand Ambassador Stefano Greco teamed up to create a strong androgynous aesthetic which was complemented flawlessly by the work of stylist Marina Didovich and makeup artist Bradwyn Jones.
5 minutes with Freda Rossidis
Keen to hear about her inspiration and creative direction for the shoot, we sat down with Freda to find out a little more about her vision and process.
How is the 2019 campaign different from previous Mr. Smith campaigns?
We continue to develop our aesthetic while remaining effortless, editorial, cool and staying true to our ethos of “style, substance and simplicity.”
Do you have a clear idea of the looks you want to create or do they evolve as the shoot progresses?
I always begin with a clear idea of the looks – starting my storyboard months out, adding and removing looks, textures and colours as I go. Despite the preparation, many things can influence a shoot and change how things proceed on the day. As the shoot progresses the looks evolve; as a stylist you have to be prepared for that.
Did you rely on any particular Mr. Smith products for this campaign?
We used the full suite of Mr. Smith stying products on set. Those that really helped us to achieve these looks were: The Foundation, which allowed us to create great texture and make the hair more workable; Mr. Smith Hairspray, which we used prior to tonging; and the Shaper, which we used for finishing and defining the hair.
From where did you draw your inspiration for this shoot?
The future and the past both play a big role in my creative process. As a stylist, I get to work on some of the biggest fashion shows in the world. Each time I do a big show, I get a preview of what the world will be wearing next, which always provides me with a steady stream of creative stimulation. Other times, I’ll get ideas just by looking through the archives of some of my favourite fashion magazines, brands and photographers – the past is always a wonderful source of creative inspiration.
Style. Substance. Simplicity.
Mr. Smith products were included among some very fine company in the ‘Things we’d buy’ section of the new The Monocle Travel Guide Series for Melbourne, which was released internationally last month. Featuring a curated selection of the most covetable goods made in Melbourne, the list showcases some of the finest local names.
Featuring pastel-hued bleached denim, oversized shirts and plenty of stripes and checks, UK designer Lou Dalton’s countryside-inspired SS19 collection was decidedly utilitarian.
Elsewhere, John Lawrence Sullivan’s Spring collection paid homage to the early-1980s post-punk era, referencing Depeche Mode frontman Dave Gahan as an inspiration with PVC, leather, acid wash and midriff-baring tops all featuring.
Hair Lead Louis Ghewy described the look as “80s punks out in space.” For the models with spikes, Ghewy dried-in Mr. Smith Mousse and Texture Spray before finishing off the look with Mr. Smith Hairspray and a straightener.
Meanwhile, on the models with slicked back “alien” looks, Ghewy used a cutting comb to comb through Mr. Smith The Foundation , Mousse and Shaper, adding: “After setting this with a hairnet and a hairdryer we used Mr. Smith Hairspray just before they went on the runway to create lots of shine.”
Take a closer look at the runway looks here.
With Paris Fashion Week coming up, there’s little sign of the Mr. Smith International Creative Team slowing down any time soon. To stay in the loop with all things international hair and fashion, be sure to follow us on Instagram and Facebook.
March saw us teaming up with cult French label A.P.C. for the first time for their Paris Fashion Week A/W 18 Runway Show. Described variously as “confident”, “sophisticated casual” and “anti-trend”, the label’s Fall 2018 collection was complemented by a series of understated natural styles coming via the Mr. Smith International Creative Team lead by Tomohiro Ohashi . A film crew from our partners at Matte Projects captured all the behind the scenes excitement in the lead up to the show.
Watch the full video above or on Mr. Smith’s YouTube Channel.
Cosmopolitan magazine’s highly anticipated annual Beauty Awards just listed Mr. Smith Hairspray as the best new hairspray for 2018, finding it to be: “Strong, weightless and holds hair perfectly without all the stickiness”. The full list of 2018 Beauty Award winners can be found in the current (May) issue of Cosmopolitan Australia.
We’ve had a steady stream of Press and Editorials coming out of Europe this year, and the latest spread – for the April 2018 issue of Elle Poland – saw Mr. Smith International Brand Ambassador Stefano Greco travel to vibrant Havana, Cuba for the dreamy ‘Cuba Romantica’ shoot.
See all of the images here.
With Fashion Week and award season over, it’s time to take a look behind the scenes; learn to create an Oscar-worthy look; and find out why Harper’s Bazaar believes Mr. Smith is “set for stratospheric status.”
Behind the scenes with Area AW18
The talented Shingo Shibata and the Mr. Smith Creative Team led the styling for Area’s AW18 collection. Housed in a public school pool, the team brought Piotrek Panszczyk and Beckett Fogg’s extraordinary vision to life in spectacular fashion.
Watch the video on our YouTube page.
“They have style and substance by the bucketload, but there’s an enviable simplicity to this brand.”
The most recent edition of Harper’s Bazzar featured Mr. Smith as one of the Australian “industry’s brightest stars”.
Highlighting our approach to paraben and sulphate free products and our use of Australian botanicals, Harper’s Beauty Director, Eugenie Kelly, spoke of the importance of our “top-notch natural formulations” and why these effect the health of your hair.
We’re really proud to be in such esteemed company.
Using Mr. Smith, stylist Michael Silva created Australian model Shanina Shaik’s Diana Ross inspired pony for the Vanity Fair Oscars after party. Here’s his step-by-step guide to create the look yourself.
1. Apply a small amount of Mr. Smith’s The Foundation to damp hair and brush through.
3. Blow dry the hair with a round brush.
4. Starting at the nape of the neck, section the hair horizontally and curl with a ½ inch curling iron. Once curled, spray the entire head with Mr. Smith Hairspray and heat with a diffuser to set.
5. Once cooled, comb out curls, then using a paddle brush, brush the hair into a ponytail.
6. To increase fullness, backcomb the bottom layer of the ponytail then cover it with the curls.
7. Use the Mr. Smith Crème at the hairline, smoothing back to the base of the ponytail.
8. Finish by working Mr. Smith Serum throughout the ponytail, making sure not to break the curls.
1. Starting at the nape of the neck spray Mr. Smith Texture Spray from roots to ends.
2. Add a deep side part then start drying hair and smoothing hair using fingers.
3. Using a 1 inch curling tong, take large horizontal sections and curl hair (no higher than just above the ears).
4. Allow hair to cool then comb through using a large tooth comb.
5. Apply a liberal amount of Mr. Smith Serum all through the back of the hair to make it looked lived in and create some separation.
6. Working your way from back to front, take vertical sections of the hair just behind the ear, spraying with Mr. Smith Hairspray section by section adding heat with hairdryer as you go.
7. Pin face line hair with a bobby pin for a casual boyish finish.
Stefano Greco recently worked with V Magazine’s creative team to bring a striking editorial to life with model Ebonee Davis. Photographed by Will Vendramini and styled by Juliana Gimenez, check out the full spread here.
Late last month, Mr. Smith’s International Creative Team headed to Paris Men’s Fall Winter Fashion Week to collaborate with a cadre of rising young fashion designers. And, thanks to a number of talented hairstylists, Mr. Smith products were spotted across multiple runway shows.
For Palomo Spain’s Elizabethan–meets–hunting inspired collection, stylist Michaël Delmas crafted soft, elegant waves and Robin Hood-worthy curls. Delmas later worked his magic at Arthur Avellano and MYAR. The look at Arthur Avellano was preppy and clean – floppy fringes were pinned back, with long strands tucked behind ears, 90’s boy band style.
Over at MYAR — a label that repurposes and remixes vintage military garments — Delmas let crew cuts rule supreme.
It was quite the opposite for Ludovic de Saint Sernin’s sensual, Dali-esque collection, where stylist Louis Ghewy created natural waves and boyish bangs to frame the face.
Meanwhile, the Andrea Crews runway was all about swag. Here, stylist Chiao Chenet sent models out in braids, natural hair and sweaty club kid locks – the perfect accompaniment for Crews’ tongue-in-cheek streetwear.
Next up on the Mr. Smith calendar will be Fall-Winter 2018 shows in New York, London and Paris.
Take a closer look at the runway looks here.
Mr. Smith’s Volumising Shampoo and Volumising Conditioner were featured in the February issue of Grazia UK, with a personal recommendation from Beauty Editor, Hannah Coates.
In the last month, Mr. Smith products have also been featured on the online arms of British Vogue and Harper’s Bazaar UK to name a few.
Earlier in the year, Mr. Smith founder David Justin and Creative Director Freda Rossidis caught up with Front Row Edit too. Read the interview here.
We were justifiably excited to make the cover of the UK’s Evening Standard magazine recently. New York-based celebrity stylist Michael Silva used a range of Mr. Smith products to achieve Kate Bosworth’s textured waves. See the full spread here.
As the year draws to an end, it’s time to reflect on another massive year at Mr. Smith.
Looking further afield, 2017 also saw us launch the brand into new markets in the US, UK and Norway, and participate in Fashion Weeks in London, Milan, New York and Paris for the likes of Noon by Noor, Aalto, Area, SSS World Corp, Rachel Comey and Palomo Spain.
Perhaps more importantly though, through it all we have continued to deliver on the Mr. Smith philosophy of “style and substance” in everything that we do.
But this success is not just about us – it’s about you, too. We are certain that none of this would have been possible without the extraordinary support of our customers.
We have an even bigger 2018 ahead with new products, campaigns, opportunities and events which we can’t wait to share with you!
So, from the entire Mr. Smith team, we’d like to extend a huge thank you for your continued support and wish you all a “happy holidays” and an outstanding year in 2018.
Until next year…
The Mr. Smith Team
In October, the Mr. Smith team headed to London for the brand’s official UK launch. Our entrance into the UK market hallmarks the end of a significant year for Mr. Smith, a year that saw Mr. Smith officially launched into 12 countries from the United States to Japan.
Whilst we were in London, we spoke to No. 77 Managing Director, Tony White about what inspired our partnership.
What appealed to you most about the Mr. Smith brand?
What makes you excited about the brand?
With its high quality, gender neutral, high performing product range, Mr. Smith really stands apart from competing brands. Commercially, it compares with other established top tier brands in a range of environments.
Which Mr. Smith products are you most excited about?
Mr. Smith Foundation is truly unique. It’s a versatile lightweight cream that adds volume and body while blow drying, yet leaves the hair feeling like there is no product in it.
Mr. Smith Masque, with its rejuvenating hair and scalp properties, it always delivers instant visual results, which is something clients always want.
Clients are becoming more discerning about packaging and imagery as well as about knowing how products are made. On this front Mr. Smith really stands out from the crowd. The fact that the products are PETA certified, vegan, and paraben and sulfate free helps too.
What do you see Mr. Smith bringing to the UK market?
If you’re interested in becoming a Mr. Smith stockist in the UK email: firstname.lastname@example.org
Adding to an already stellar stable of industry collaborators, stylist Dolly Ward recently joined Mr. Smith as an International Brand Ambassador – after working with the company for two years as an Australia Ambassador and educator.
Dolly has established a hugely successful career; working at the cutting-edge of editorial and runway styling in Australia and around the world.
The go-to stylist for some of the world’s most innovative fashion houses and brands, Dolly has worked on runway shows for the likes of Romance Was Born, Ellery, Bec & Bridge, Manning Cartel, Ginger & Smart and Emma Mulholland (Australia); and Tome, The Blonds, Alon Livne, Mara Hoffman and Ruffian (New York).
Now signed to Union Management, Dolly’s work regularly appears in the pages of Russh, Yen, ID, Oyster, Pages Digital, HUF, Bullett and more.
View Dolly’s work here:
Inspired by our ‘Three by Mr. Smith’ campaign, Creative Director Freda Rossidis reveals her breakdown of the steps required to create this polished and timeless look.
We are very proud to announce the launch of our newest treatment product, Mr. Smith Leave In.
Landing in salons this month, Leave In makes a versatile addition to any hair routine – delivering silky softness and exceptional shine without the unwanted weight associated with leave in products.
According to Mr. Smith Creative Director, Freda Rossidis, Leave In is prefect for smoothing, adding polish, and taming frizzy, flyaway hair.
“Leave In is a weightless leave in treatment that is specifically designed to nourish, strengthen and protect the hair. Each ingredient has been carefully chosen to deliver superb, weightless nourishment, resulting in beautifully soft, smooth, glossy hair.”
How? Enzyme-rich aloe vera helps to lock in moisture, while cupuacu butter provides natural heat and UV protection, with further hydration comes via cocoa seed butter and vitamin-packed mango butter. The result is and high gloss, deep nourishment and outstanding condition.
Suitable for all hair types, Mr. Smith Leave In is a powerful anti-humidifier and can be used wet or dry. It’s also PETA certified vegan and free from sulfates and parabens.
Mr. Smith Leave In is now available from Mr. Smith salons and stockists.
In other big news, last month Mr. Smith made its debut into the United States market. To get a sense of how the brand has been received stateside, our US distributor Modern Salon Services decided to ask its team what they thought about our collection.
Here’s what they had to say.
“At Modern, we love the Mr. Smith people as much as the brand. We feel it fits our high-end profile like a glove. It is the best – and most exciting – brand we have seen in a while.”
“I really like the exclusivity that Mr. Smith brings to the hair industry. While most hair care brands are trying to sell, sell, sell and saturate, they want to keep the vision and integrity of Mr. Smith by supplying to select, independent and high end salons. I also love that they started with vegan, PETA-approved products from the get go, as opposed to all the other brands revamping and reformulating to fit a new social norm. It is already their lifestyle.”
“Mr. Smith is exactly what good hair should be: style, substance and simplicity. If I could only use one product for the rest of my life? Mr. Smith Sea Salt Spray.”
P: +1 888 658 1761
In other news, we are proud to announce New York-based hair stylist Stefano Greco as our Mr. Smith International Brand Ambassador.
Based in New York City, Stefano is an international stylist with a reputation for working with some of the world’s most respected fashion brands and publications.
His work regularly graces the covers of Vogue, Elle, Marie Claire, Madame Figaro, InStyle, Harper’s Bazaar, Gracie, Glitter, OOB, Issue Magazine, W Magazine, L’Officiel, Cosmopolitan Vision, Sunday Style, Flaunt, Schon, Marie Claire and many more.
Along with his editorial work, Stefano has been a mainstay on the international fashion week circuit for many years, regularly working on shows for the likes of Chanel, Stella McCartney, Fendi, Maison Margiela, Rick Owen and Tom Ford.
A true global citizen, Stefano has lived all around the world and says that his artistic work has been deeply influenced by the different ideals of beauty expressed by various cultures. He channels his influences into styling that is creatively driven and designed to provoke the senses. We wish to extend a very warm welcome to Stefano as he joins the Mr. Smith family.
See more: stefanogreco.ch
Following a run of shows at New York Fashion Week, the Mr. Smith Creative Team has just wrapped at this year’s Spring/Summer Paris Fashion Week – the calendar event that marks the finale of Fashion Month.
Late September saw Mr. Smith teaming up with Aalto, the Paris-based label of Finnish designer Tuomas Merikoski as the label launched its spring/summer 2018 ready-to-wear collection at the stunning Palais de Tokyo in central Paris.
Working alongside internationally acclaimed hair director, Paolo Soffiatti, the Mr. Smith Creative Team created a series of looks to complement Merikoski’s futuristic, politically conscious collection, which featured cleverly recycled elements and saw pale hues mixed with splashes of bright yellow and shimmery pinks.
“Cool” and “grunge”, were the key words briefed in by Soffiatti, which he and the Mr. Smith Creative Team translated via heavy texture and lived in hair. Mr. Smith products used to achieve the looks included our Hairspray, The Foundation, Serum, and Paste – allowing for hair to be expertly worked for a look that was “worn-in, in a very casual and cool way.” The end result was something akin to what a girl might look like “the day after” a night out.
To view all the looks from the Aalto SS18 collection click here.
Ahead of the festive season, we’ve just launched a range of Mr. Smith Holiday Packs. Designed for discerning gift-giving, the packs feature a mix of full-size retail hair and body products, stylishly presented in a reusable travel bag.
Choose from the following packs:
For more information our holiday packs, please contact email@example.com.
Mr. Smith is continuing to extend its presence in Europe, with stockists soon to be available in Norway. Mr. Smith CEO David Justin, and Creative Director Freda Rossidis visited Norway earlier this month to host a launch event at Moteforum in Oslo, which was attended by some of the industry’s leading stylists and influencers.
Alexander Lindbeck, Business Manager of Norwegian distributor, Frends says that he was drawn to the brand’s image of style and substance, as well as its “quality, looks, and selectiveness in the market.” Lindbeck added that he was most excited about Mr. Smith’s volume products and Dry Shampoo.
As Northern Hemisphere Fashion Weeks draw to their conclusion, the Mr. Smith Creative Team, led by Creative Director, Freda Rossidis, have begun reflecting on their time working across shows in New York, London, Paris and Milan.
To mark the end of one of the most important – an exciting – periods on the fashion calendar, we thought we’d recap on three incredible shows that the team worked on during this year’s New York Fashion Week.
Click here to view all of Mr. Smith’s work from New York Fashion Week.
Noon by Noor
The hair brief was to keep the women as “cool and fresh” as possible said Paolo. “I’m always very inspired by what I see on the street, so I often try to recreate that. My interpretation of this brief was to create looks that felt very natural with a little grunge touch. For me it’s the details that make all of the difference, so I used the Mr. Smith Foundation, Hairspray and Serum, to create really detailed textural elements that were shaped to the head.
New York Fashion Week staple, Rachel Comey returned to the event this year after a brief sabbatical to Los Angeles last year. Opening this year’s event with a dinner presentation at the Met Breuer, Comey dazzled guests with a collection that “celebrated the unique personality, and personalities, of New York.”
“Rachel wanted to ensure each of the girls presented as their own characters,” said Michael Silva, who created the styling for Mr. Smith. “We decided that the best way to create an individualised look that was reflective of the individual, was to choose their styles based on what they looked liked when the arrived at the test. For Rachel, the quintessential New York girl is a cool, confident, chic and intellectual, so I played on that.”
“Essentially, I created an enhanced version of themselves. I pushed the cut and texture to heighten their natural look. The combination of Foundation, Serum and Texture Spray allowed me to add texture while keeping the hair looking natural. To finish, I used the Shaper to give each looks its final definition.”
Designers to New York’s ‘cool set’, Beckett Fogg and Piotrek Panszczyk presented a collection that focused on the nine-to-five wardrobe of the Area woman. An eclectic – and at times eccentric – collection, the duo presented a vibrant mix of daywear designed to be worn all day (and night) long.
Stylist Shingo Shibata’s brief was clear – create a mix of boho-sport and 1960s retro. An enticing prospect. “The 1960s were such a fantastic, free time for hair,” said Shibata. “We created a lot of really sculptured braids and sleek ponytails for this show. We did, however, try to keep the pony really natural and complement this with some extreme hair pieces to really bring to life the 1960s nostalgia.”
Mr. Smith is proud to announce the arrival of two new products for Spring.
Adding to our range of performance driven styling products, our much anticipated Mr. Smith Hairspray will hit salons over the coming weeks. Crafted to offer a medium to strong hold, without inhibiting the hair’s natural movement, our hairspray has been designed for session work and styling.
“A high-quality hairspray is essential for all stylist’s toolkits,” says Mr. Smith Creative Director, Freda Rossidis. “We’ve spent many months creating and refining our hairspray to ensure that it will excel – from a performance perspective – at the very highest level.”
Delivering flexibility and control, the Mr. Smith Hairspray will function as your ultimate finishing tool.
Complementing the release of our hairspray will be Mr. Smith’s first foray into non hair-specific products with the release of our Exfoliating Body Wash.
Designed to deeply cleanse while invigorating the skin, our Exfoliating Body Wash is both rich in antioxidants and vitamins that replenish the skin’s moisture while helping rejuvenate and purify the skin. Incorporating mango butter, acai berry and mandarin extract, the body wash will hydrate, refresh and reinvigorate with every wash.
The Mr. Smith Hairspray and Body Wash will be available at your favourite Mr. Smith salon this September.
Last week, the Mr. Smith Creative Team descended on Men’s Fashion Week to lead the hair teams on two of this year’s most talked about shows: Justin O’Shea’s much-hyped debut collection since departing Brioni, and rising cult favourite, Alejandro Gomez Palomo’s new collection for Palomo Spain.
When 24-year-old Palomo unveiled his debut collection in New York this year, he did so to critical acclaim, with W Magazine gushing that Palomo Spain was the “most exciting show at New York Fashion Week”. Palomo’s Paris premiere was no different. Following the idea of a “flamenco boy playing with fashion”, models donned flamenco-inspired outfits with graphic ruffling, cropped fitted jackets and kicky flared trousers in an illuminating palette of iridescent whites, blacks, and reds.
Complementing Palomo’s contemporary flamenco aesthetic, lead stylist Michaël Delmas utilised Mr. Smith products to individually define each model’s hair, working with hats and head scarves to create a series of looks that were as distinct as the collection itself.
Not many shows received as much media attention as SSS World Corp’s – the new label from Australian enfant terrible, Justin O’Shea – debut collection. Partnering with 032c fashion editor, Marc Goehring, on a guerilla fashion show in front of the Ritz Hotel on Place Vendôme.
Titled “Aloha from Hell” the collection featured a mix of high-end tailoring with streetwear sensibility combining suits and overcoats with Hawaiian shirts, tees and sneakers. Lead stylist Pawel Solis used Mr. Smith’s products to deliver a series of looks inspired by the streets, mixing cornrows with a number of highly stylised unkempt looks.
Click here to view all of Mr. Smith’s work at this year’s Paris Men’s Fashion Week.
Mr. Smith is excited to announce the addition of a shaper to its growing range of performance driven styling products.
Designed to create texture and define shape, Mr. Smith’s Shaper is infused with babassu butter, passionflower and kakadu plum, which both nourishes and strengthens the hair.
Providing high hold and medium shine, the Shaper’s enhanced antioxidants and wattleseed extract work to replenish moisture and improve scalp health.
“The Mr. Smith Shaper is perfect for everyday use on short hair for both women and men and can be used to separate and define longer hair,” said Creative Director, Freda Rossidis.
“Recently we’ve been seeing a more defined, molded look across the runway shows we’ve been working on in Europe. These looks naturally transition to editorial, which in-turn is reflected in what clients request at a salon level. It’s the perfect product for where we see current styling trends headed.”
Finishing with medium shine, the Mr. Smith Shaper is PETA certified, sulfate, paraben and silicone free.
Style. Substance. Simplicity.
Mr. Smith is constantly evolving to ensure our products are at the cutting edge – the quality of our products is matched only by their design and functionality. As we always say: we are dedicated to style, substance and simplicity by design.
We love receiving and responding to customer feedback and in order to maximise product usability, we’re proud to introduce our bespoke Mr. Smith Pump. Created in the signature Mr. Smith aesthetic, our pumps are reusable, hygienic and compatible with our full range of shampoo and conditioner products.
Available exclusively at all Mr. Smith salons next week.
Style. Substance. Simplicity.
Over the past month, Mr. Smith was joined by three members of its International Creative Team, and Creative Director, Freda Rossidis, for a series of look and learn nights and workshops in Sydney and Melbourne.
New York based Helen Reavey and Stefano Greco were joined by Paris based Pawel Solis forAn Evening with Mr. Smith. Reproducing and teaching the techniques behind the looks they had collectively worked on at the recent Paris, Milan, London, and New York Fashion Weeks, guests were introduced to twelve cutting-edge styles at the forefront of current styling trends.
An Evening with Mr. Smith was followed by the intimate and hands-on Workshop with Mr. Smithlead by Pawel, Helen, Stefano, and Freda. With each participant receiving one-on-one time with the team, these workshops took An Evening with Mr. Smith to the next level, offering the practical techniques required to create the looks they had been exposed to the night before. Integrating the Mr. Smith stying range, each participant left with a new set of skills and techniques they could utilise and interpret in their salon.
The Mr. Smith Creative Team is getting set to present a series of Mr. Smith Education sessions in major cities across Australia.
Meet some of the Mr. Smith Education Team:
Freda Rossidis – Mr. Smith Creative Director, Freda Rossidis is one of Australia’s leading stylists with over 20 years’ experience working across runway, editorial, advertising and celebrity styling.
Helen Reavey – New York-based Helen Reavey is rapidly emerging as one of the world’s most innovative editorial stylists. Her editorial work has featured in Vogue, W Magazine, Elle, Flaunt, New York, WWD and Harper’s Bazaar.
Pawel Solis – Pawel is an international stylist with a reputation for working with some of the world’s most respected fashion brands and publications, including Vogue, Man About Town, T Magazine, Interview, Elle, SSAW and Harper’s Bazaar.
Stefano Greco – based in New York City, Stefano’s work regularly graces the covers and pages
of Vogue, Elle, Madame Figaro, InStyle, Harper’s Bazaar, Gracie, Glitter, OOB, Issue Magazine, W Magazine, L’Officiel, Cosmopolitan, Vision, Sunday Style, Flaunt, Schon and Marie Claire.
To get involved or find out more about the other education sessions we offer email:firstname.lastname@example.org
On Tuesday, Mr. Smith Creative Director Freda Rossidis and Stefano Greco led the Mr. Smith Creative Team as they oversaw the hair direction for the premiere of rising Dutch designer Liselore Frowijn’s Autumn/Winter collection at Paris Fashion Week.
An official selection on this year’s schedule, Frowijn, who is renowned for her sophisticated prints, presented a street-inspired collection, hallmarked by the colours of India and the freedom of movement.
“Liselore’s inspiration was all about a nomadic woman – women who are strong and sleek. I tried to reflect that in the looks we created; refined pony tails with a slick sophistication,” said Rossidis. “A good pony is something that is really hard to pull off, but the team did an amazing job making something so familiar look effortless and contemporary.”
The show’s finale, a simple and singular visual statement, saw all models tethered together by white bandanas, provoking Frowijn’s notion that the runway can also act as a podium to express ideals on equality of race, sexuality, gender and religion. A powerful end to an incredible show.
View the full collection and looks here.
Today we’re excited to announce the addition of an adaptable mousse to our growing range of high-end styling products.
Lightweight and flexible, Mr. Smith Mousse builds the hair by adding fullness and volume, while allowing malleability to create smooth, robust silhouettes. Combining moisturising properties with protection from humidity, each application creates thicker, fuller hair without crunch or flakiness.
“We’ve been getting a lot of feedback from our stylists and salons, particularly overseas, that a mousse would be a valuable addition to our styling range, but we didn’t want to create any old mousse,” said Freda Rossidis, Mr. Smith Creative Director.
“The great thing about our mousse, is that it creates significant volume when layered, but allows for a really flexible hold without a hint of crunch.”
The Mr. Smith Mousse is PETA certified vegan, sulfate and paraben free and available now at your favorite Mr. Smith salon.
When the lights came down on Ralph & Russo‘s SS17 presentation at Paris Haute Couture, the 600 guests gathered at the Grand Palais had no sense of the wave of activity taking place backstage. Instead, each sat transfixed as 47 models paraded 54 beguiling looks, ahead of Alessandra Ambrosio closing the show in a climactic ending that saw her appear as the SS17 bride.
Backstage, 20 Mr. Smith stylists – led by Hair Director, Helen Reavey – had spent six hours perfecting the distinctive brunette bobs and blunt fringes that graced the show’s models. Comprising hand-picked stylists from Australia, Europe, Japan and the United States, the team was tasked with bringing the Mr. Smith creative team’s vision to life.
Having tirelessly prepared by cutting hair for three days prior to the show, each member of the Mr. Smith team worked to create a unified looked for each model and outfit. The results delivered were – like the clothes themselves – absolutely extraordinary.
To view all the backstage action and the Ralph & Russo SS17 collection click here.
Style. Substance. Simplicity.
We are delighted to announce that Mr. Smith International Ambassador, Helen Reavey and the Mr. Smith Creative Team will direct and lead the hair team for luxury fashion house Ralph & Russo’s SS17 collection at Paris Haute Couture Week this Monday.
Founded by Australia’s Tamara Ralph and Michael Russo, the eponymous label was the first British-based brand to be elected in almost 100 years by the Chambre Syndicale de la Haute Couture to show its collection on the official schedule at Paris Haute Couture Week. Combining technical expertise and impeccable craftsmanship, Ralph & Russo is coveted by clients from Beyoncé to Naomi Campbell and have had their pieces exhibited at London’s V&A Museum.
With 17 members of the Mr. Smith team making their way to Paris, our collaboration on this show with Creative Director, Tamara Ralph continues our mission of partnering with like brands to deliver on our promise of “style and substance.”
Keep and eye out across all Mr. Smith social media channels for live updates and follow @ralphandrusso for all the action.
The Mr. Smith Team
As 2016 draws to an end and we reflect on the year that’s been, we can’t help but think, where did that year go?
This year, Mr. Smith has launched four new products; begun working in Sweden, Japan, The Netherlands, Switzerland and Czech Republic; participated in London, Milan, New York and Paris Fashion Weeks; and continued our pursuit of creating meticulously crafted products that deliver on our ethos of “style and substance.”
If 2016 was big, 2017 is set to be our most significant year to date — we’ll launch into new international markets, unveil a suite of new products and collaborate on something very special at Paris Couture Fashion Week.
While it might seem like the year’s flown by, none of this would be possible without the extraordinary support of you, our customers. It’s because of you (our greatest advocates) that we’ve been able to grow, refine and create the type of products that you asked for and that have set us apart.
So from the entire Mr. Smith team, we wanted to say “thanks and happy holidays.”
See you next year…
The Mr. Smith Team
To mark the end of an incredible year for Mr. Smith, we are proud to present the first of our 2017 campaign imagery – Three by Mr. Smith.
Conceived by Creative Director Freda Rossidis and created in conjunction with our international ambassador Helen Reavey, Three by Mr. Smith was brought to life by an amazing group of creative talent.
Partnering once again with renowned photographer Steven Chee, stylist Marina Didovich and make up artist Max May, each image has been created to highlight the quality and versatility of the of the entire Mr. Smith collection.
Entitle “Three” to mirror the Mr. Smith mantra of “style, substance and simplicity,” our 2017 campaign imagery will begin appearing online and in Mr. Smith salons in Australia, Europe, the United States and Japan over the coming months.
Style. Substance. Simplicity.
Adding to our growing collection of treatment products, we’re excited to announce the arrival of our new colour enhancing treatment, Mr. Smith Blond.
Designed to remove yellow and brassy tones from bleached and coloured hair, the Mr. Smith Blond tones, balances and adds vibrancy to blonde coloured hair. Almond, lavender and orange peel oils work to calm the scalp, while wheat protein strengthens and repairs damaged cells.
“The Mr. Smith Blond is unlike any toning product I’ve used,” said Mr. Smith Creative Director, Freda Rossidis. “The pigment offers a vibrancy and richness I’ve not seen before”. She adds, “In developing the product, we’ve created a toner that is adaptable to all hair types – depending on the length of time it’s left on the hair, the product can be tailored to achieve different tones.”
Rich in antioxidants and vitamin C, Mr. Smith Blond is PETA certified vegan and is free from sulfates, parabens and silicone.
Mr. Smith Blond is now available exclusively at Mr. Smith retailers. To find your nearest stockist, call: +61 3 9416 3040 or email: email@example.com
In line with our mission to create exceptional, Australian-made hair care products that deliver on performance, we’re thrilled to announce two new products to the collection of Mr. Smith luxury essentials – Mr. Smith Masque and
As the season of cocktail parties, beach breaks and festivals draws near, Mr. Smith Dry Shampoo is your ultimate go-to for fresh holiday hair. Destined to make plenty of new friends this summer, the Mr. Smith Dry Shampoo revives dull, limp and oily locks in seconds; absorbing excess oil from the hair and scalp; adding instant volume; and effortlessly extending style between washes.
“We know how it is: you’re on the road and need an instant boost. Or you’re rushing from work to the gym then out to an event. Life can be hectic – sometimes your hair needs a little help,” says Mr. Smith Creative Director, Freda Rossidis. “We wanted to create a high quality dry shampoo that not only did the job with freshness and body, but left the hair smelling great too.”
Joining the Mr. Smith Dry Shampoo this spring is another formidable new product, the curative Mr. Smith Masque.
Rich and restorative, the Mr. Smith Masque is infused with marula oil, frankincense and mango butter to nourish and strengthen the hair. Scientifically developed and made in Australia, the masque’s combination of vitamins and antioxidants have been designed to target and treat damaged hair, and deliver deep hydration.
“While we’re continuing to focus on the Mr. Smith styling range, our growing suite of treatment products is becoming increasingly important at salon level” said Mr. Smith founder, David Justin.
“I truly believe that great styling begins with a solid foundation of healthy, nourished hair” Justin says. “We’ve been developing this product since the very early days of Mr. Smith, and the wait has been worth it. It’s exciting to finally have a truly exceptional product as the cornerstone of our treatment range.”
Available mid-October, the Mr. Smith Masque and Mr. Smith Dry Shampoo are free of sulfates and parabens, and are PETA certified vegan.
Last week over 170 stylists, media and industry descended on Allpress Studio in Collingwood for An Evening with Mr. Smith.
Guests were greeted with Allpress espresso martinis before settling in for a styling master-class with Creative Director Freda Rossidis, Australian Ambassador Dolly Ward and special guest, New York-based International Ambassador, Helen Reavey.
Presenting twelve looks that each stylist worked on during the most recent London, Milan and Paris Fashion Weeks, the audience was presented with work from Fendi, Chanel, Maison Margiela, Y-3, Rick Owens, Tod’s, Etro and Hermès. Head to our Facebook gallery to check out all of the action from the night.
With our founder currently in the United States and our technical team having recently returned from Europe – where they worked on the Mr. Smith launch in Prague, as well as shows for Kenzo, Chanel, Fendi, Dior, Giambattista Valli, J. Mendel and Y3 at Milan and Paris Fashion Weeks – it’s been a big month for Mr. Smith.
To mark the end of July, we’ll be releasing the final video tutorial in our six-part product series with stylist Sarah Caporale, who takes us through the best way to utilise the Mr. Smith Serum. Complementing The Foundation, Sea Salt Spray, Texture Spray, Crème and Paste videos, the full collection can now be viewed on our Facebook and YouTube pages.
If July was busy, August is set to be to be a massive month for Mr. Smith. Stay tuned to social media for some exciting news…
Mr. Smith Technical Director Freda Rossidis provides us with a step-by-step breakdown on how to create the tousled wave from our recent campaign.
1. Wash and condition hair with Mr. Smith Balancing Shampoo and Conditioner;
2. Towel dry hair and work a liberal amount of Foundation through the hair from roots to ends and blast dry;
3. Section hair vertically from over the ears to centre part or side part. Take a medium curling iron and curl all the hair back towards the centre;
4. Allow hair to cool then spray with Sea Salt Spray and blast through hair to soften and create for a worn in / natural finish;
5. Finish by running 1-2 drops of the Mr. Smith Serum through mid lengths to ends.
To celebrate the arrival of Mr. Smith in the Czech Republic, an intimate launch was held at Stolen Salon in Prague. With media, industry and influencers in attendance, the Mr. Smith Technical Team created three looks that highlighted the quality and versatility of all Mr. Smith products.
Mr. Smith international brand ambassador Helen Reavey worked with Mr. Smith products to produce the looks for the editorial “A City of Contrasts” that is featured in the June 2016 edition of Harper’s Bazaar Kazakhstan.
Mr. Smith brand ambassador Dolly Ward used Mr. Smith products to create the looks on a recent shoot for Yen. The editorial ‘Roadside’ is featured in the June edition of the magazine, which is on sale now.
Model | Kia Low
New York-based Helen Reavey is rapidly emerging as one of the most innovative editorial hairstylists in the industry today.
Helen collaborates with some of the most renowned photographers for publications such as Elle, WWD, W-magazine, Wonderland, Harper’s Bazaar, Nylon, NY Magazine and L’Official.
Helen recently directed two shows at Paris fashion week 2016 for Peet Dullaert and Liselore Frowijn. Helen also works at fashion weeks in New York, London, Milan and Paris with teams for leading artists Sam McKnight, Eugene Souleiman, Duffy and Christiaan Houtenbos on shows such as Chanel, Burberry, Fendi, Rick Owens, Tom Ford, Givenchy, Margiela and Balmain.
With an aesthetic that is editorially driven her work is equally edgy and dynamic. Helen has developed a reputation as one of the go-to stylists for the world’s leading industry brands and media.
Marking our first venture into Asia, Mr. Smith is now available in Japan. This adds to our growing presence in Australia, Europe, the USA and New Zealand.
To celebrate, a launch event was held in late March at the Isetan Men’s store in Tokyo. Isetan is currently Mr. Smith’s exclusive stockist in Japan, with more retailers coming on board later in 2016. An editorial featuring the brand as well as the Isetan launch was covered on leading men’s fashion and lifestyle website Hypebeast, alongside other Japanese press who have been quick to embrace Mr. Smith.
For any inquiries about Mr. Smith in Japan please contact:
We spent 5 minutes with Mr. Smith brand ambassador Dolly Ward – who we collaborated with for the premiere of our videos series – to find out what makes her tick, where she finds inspiration and what she sees as the future of hairstyling.
How long have you been a stylist?
What got you in to hairdressing?
Where do you draw your inspiration from?
What designers do you take inspiration from or look to for future trends?
Who are your dream collaborators?
If you could cut or style one persons hair, living or dead who would it be?
Do you listen to music when you’re working and what’s on your iPod at the moment?
Have you ever seen them live?
You’ve recently collaborated with us on our video series; talk us through the look you created.
What do you love about the Mr. Smith products?
The WWD (USA) March 2016 cover and editorial ‘Real Girls’ features hair by Helen Reavey created using Mr. Smith.
“Models once walked the runway in uniform beauty looks, but in recent seasons, backstage makeup artists and hairstylists have stepped away from the tools, products and highfalutin creative inspiration – letting each individual stay true to her own features and style.
Photography by David Urbane
Stylist Dolly Ward has forged a career at the cutting-edge of editorial and runway styling in both Australia and New York. Having honed her craft over seven years at internationally renowned salon Prema, Dolly begun her editorial career under the tutelage of some of Australia’s most sought-after session stylists.”
The go-to stylist for some of the world’s most innovative fashion houses and brands, Dolly has worked on runway shows for Romance Was Born, Ellery, Bec & Bridge, Manning Cartel, Ginger & Smart and Emma Mulholland in Australia; and Tome, The Blonds, Alon Livne, Mara Hoffman and Ruffian in New York. With an aesthetic that is at once raw and beautiful, Dolly effortlessly sits at the nexus of youth culture and fashion. Her work has appeared in the pages of Russh, Yen, ID, Oyster, Pages Digital, HUF and Bulett Magazine.
Dolly is signed to Union Management.
Mr. Smith is proud to announce that we have extended our presence in Europe, through a number of exclusive salons across Switzerland.
Switzerland joins a growing list of countries where Mr. Smith is available including: Australia, the United States, New Zealand, Sweden and the Netherlands.
For Swiss stockists please contact:
To coincide with the launch of our new collection, Mr. Smith has been collaborating with some of our most talented and creative friends and photographers and today we’re excited to announce the launch of our brand new video series and YouTube channel.
Working with five of Australia’s most established and upcoming stylists – Freda Rossidis, Lucy Cardoza, Sarah Caporale, Dolly Ward and Liam Hubbard – we have a produced an ongoing video series that showcase how these individuals work to produce some of their favourite and most innovative looks.
Style. Substance. Mr Smith.
We are excited to announce that Mr. Smith is launching an online video series.
Marking the next evolution in the brand’s progression, the Mr. Smith Creative Team has recently delivered the looks for two key Paris Fashion Week runway shows – Peet Dullaert and Liselore Frowijn – under the creative eye of Hair Director, Helen Reavey.
Entering a dreamlike state, Dutch fashion house Peet Dullaert delivered their Fall/Winter ready-to-wear collection, Disruptive Zen. An ode to the beauty of the night, Disruptive Zen was a contemporary reflection on daydream culture and modern nostalgia. Complementing the new collection, Helen created a series of looks using the Mr. Smith Styling range that reflected the inspiration drawn from nocturnal harmony and the collection’s contemporary and intelligent silhouettes.
Rising Dutch designer and winner of the 2014 Chloé Prize, Liselore Frowijn unveiled a layered collection that emanated off the runway with it’s graphic collage prints and bold, colourful hues. Using French sculptor and filmmaker Niki de Saint Phalle as her muse, Frowijn incorporated a variety of striking contrasts into her collection including new and recycled textiles.
Friend of Mr. Smith Pawel Solis is a world renowned hair stylist who consistently works with the most elite fashion houses and magazines.
Pawel used the Mr. Smith styling products to create the looks on his recent shoot for Vogue Ukraine with model Sabrina Ioffreda.
Pawel has also recently used the Mr.Smith Products in editorial shoots for Huger Magazine Iceland and Harpers Bazaar Romania.
Mr. Smith is excited to announce that we are now available in Europe, as well as the United States, New Zealand and Australia.
Having recently launched it the Netherlands through a number of exclusive salons, Mr. Smith will soon be available in Sweden following our successful pop-up shop in Stockholm last December.
For Netherlands stockists contact:
Helen Reavey is an internationally acclaimed hair stylist who regularly works with some of the most exclusive brands and finest magazines in the fashion industry. Helen used the Mr. Smith styling products to create the looks on her recent shoot with Nylon Singapore.
The 12-page editorial ‘Dark Summer’ is featured in the November 2015 issue of the magazine.
Helen has also used Mr. Smith products in recent editorials for L’Officiel Switzerland and Harper’s Bazaar Poland.
Mr. Smith is pleased to announce the arrival of our 2015 collection.
Featuring twelve new products across shampoo, conditioner, styling and treatment, the new range from Mr. Smith builds on our ethos of “style, substance and simplicity: style above all else, substance of ingredients – simplicity by design.”
The collection features all new hydrating, volumising and stimulating shampoos and conditioners, which have been specifically developed to complement Mr. Smith’s brand new collection of styling and treatment products.
Hallmarking the styling collection is The Foundation. Creating volume and body, The Foundation delivers flexible hold and natural movement, providing the perfect basis from which to style from. With a vision to create exceptional, Australian made, luxury hair care products, crafted from a selection of Australian botanicals and essential oils, our styling range also features a Crème, Texture Spray, Paste and a uniquely formulated Sea Salt Spray. Unlike anything currently on the market, the Mr. Smith Sea Salt Spray is your ultimate summer companion. Formulated to create beach hair instantly, our Sea Salt Spray is a transformative product that delivers added UV protection, while revitalising your hair.
Rounding out the 2015 Collection is the Mr. Smith Serum. Our first ever styling and treatment product, Mr. Smith’s Serum has been designed to be both weightless and restorative. Infused with argan, jojoba and hempseed oil, our Serum moisturises and nourishes, while strengthening damaged and brittle hair. This antioxidant-rich, leave-in product promotes stronger, healthier hair, while providing added heat protection.
Mr. Smith believes that what we leave out is just important as what we leave in. That’s why we’re committed to creating products that do not contain SLS or parabens; why we’ve never tested on animals and why all of our products have been PETA-Certified.
For full details or to learn more about each product, visit mr-smith.com.au
Style. Substance. Mr. Smith.
The basis from which to build, Mr. Smith’s The Foundation creates volume and body, while providing flexible hold and natural movement. A blend of organic Australian natives (including quandong extract, lemon aspen & desert lime) nourishes and protects the hair, while enhancing and maintaining style.
The Foundation should be used as the starting point for everyday styling.