Three by Mr. Smith

To mark the end of an incredible year for Mr. Smith, we are proud to present the first of our 2017 campaign imagery – Three by Mr. Smith.

Conceived by Creative Director Freda Rossidis and created in conjunction with our international ambassador Helen Reavey, Three by Mr. Smith was brought to life by an amazing group of creative talent.

Partnering once again with renowned photographer Steven Chee, stylist Marina Didovich and make up artist Max May, each image has been created to highlight the quality and versatility of the of the entire Mr. Smith collection.

Entitle “Three” to mirror the Mr. Smith mantra of “style, substance and simplicity,” our 2017 campaign imagery will begin appearing online and in Mr. Smith salons in Australia, Europe, the United States and Japan over the coming months.

Style. Substance. Simplicity.

Mr. Smith