Get Ready for Summer
In line with our mission to create exceptional, Australian-made hair care products that deliver on performance, we’re thrilled to announce two new products to the collection of Mr. Smith luxury essentials – Mr. Smith Masque and
Mr. Smith Dry Shampoo.
As the season of cocktail parties, beach breaks and festivals draws near, Mr. Smith Dry Shampoo is your ultimate go-to for fresh holiday hair. Destined to make plenty of new friends this summer, the Mr. Smith Dry Shampoo revives dull, limp and oily locks in seconds; absorbing excess oil from the hair and scalp; adding instant volume; and effortlessly extending style between washes.
“We know how it is: you’re on the road and need an instant boost. Or you’re rushing from work to the gym then out to an event. Life can be hectic – sometimes your hair needs a little help,” says Mr. Smith Creative Director, Freda Rossidis. “We wanted to create a high quality dry shampoo that not only did the job with freshness and body, but left the hair smelling great too.”
Joining the Mr. Smith Dry Shampoo this spring is another formidable new product, the curative Mr. Smith Masque.
Rich and restorative, the Mr. Smith Masque is infused with marula oil, frankincense and mango butter to nourish and strengthen the hair. Scientifically developed and made in Australia, the masque’s combination of vitamins and antioxidants have been designed to target and treat damaged hair, and deliver deep hydration.
“While we’re continuing to focus on the Mr. Smith styling range, our growing suite of treatment products is becoming increasingly important at salon level” said Mr. Smith founder, David Justin.
“I truly believe that great styling begins with a solid foundation of healthy, nourished hair” Justin says. “We’ve been developing this product since the very early days of Mr. Smith, and the wait has been worth it. It’s exciting to finally have a truly exceptional product as the cornerstone of our treatment range.”
Available mid-October, the Mr. Smith Masque and Mr. Smith Dry Shampoo are free of sulfates and parabens, and are PETA certified vegan.