After an incredible Fashion Week in New York, the Mr. Smith Creative Team took to the banlieues of Paris – helping bring to life some of the festival’s most talked-about shows.   

Beginning with our first-ever collaboration with storied French label A.P.C., the Mr. Smith team worked with Hair Lead, Tomohiro Ohashi to make Jean Touitou’s understated, anti-trend vision a reality, creating looks that naturally elevated each model’s individual style.

For the second year running, stylist Paolo Soffiatti led our Creative Team on Finnish brand AALTO’s Fall collection, producing an eclectic range of styles tailored to highlight the uniqueness of every look to hit Aalto’s runway.

For French fashion house Atlein, Louis Ghewy opted for a series of simple centre parts to complement Creative Director Antonin Tron’s mix of trademark bodycon jersey dresses and refined tailoring. Meanwhile, for Italian label DROMe Christian Eberhard employed a range of slicked-back side parts for designer Marianna Rosati’s dramatic collection.

Rounding out Paris Fashion Week, the Mr. Smith team worked on shows for IDISM und Modement, Racil and Nicolas Lecourt Mansion’s new Autumn collections, concluding a massive month of incredible Fashion Week shows. 

To view the full Mr. Smith Paris Autumn Fashion Week image gallery, head to our website.

Style. Substance.

Mr. Smith

Image: Guillaume Roujas for Now Fashion