New York Fashion Week Wrap
As Northern Hemisphere Fashion Weeks draw to their conclusion, the Mr. Smith Creative Team, led by Creative Director, Freda Rossidis, have begun reflecting on their time working across shows in New York, London, Paris and Milan.
To mark the end of one of the most important – an exciting – periods on the fashion calendar, we thought we’d recap on three incredible shows that the team worked on during this year’s New York Fashion Week.
Click here to view all of Mr. Smith’s work from New York Fashion Week.
Noon by Noor
Paolo Soffiatti led the hair team for Bahrain based womenswear label, Noon by Noor’s Spring/Summer ready-to-wear collection. Modern and effortless with a focus on striking prints and intricate embellishments, Noon by Noor’s refined aesthetic fuses understated luxury with a playful femininity.
The hair brief was to keep the women as “cool and fresh” as possible said Paolo. “I’m always very inspired by what I see on the street, so I often try to recreate that. My interpretation of this brief was to create looks that felt very natural with a little grunge touch. For me it’s the details that make all of the difference, so I used the Mr. Smith Foundation, Hairspray and Serum, to create really detailed textural elements that were shaped to the head.