Behind the Scenes with A.P.C.
March saw us teaming up with cult French label A.P.C. for the first time for their Paris Fashion Week A/W 18 Runway Show. Described variously as “confident”, “sophisticated casual” and “anti-trend”, the label’s Fall 2018 collection was complemented by a series of understated natural styles coming via the Mr. Smith International Creative Team lead by Tomohiro Ohashi . A film crew from our partners at Matte Projects captured all the behind the scenes excitement in the lead up to the show.
Watch the full video above or on Mr. Smith’s YouTube Channel.