Mr. Smith for Aalto – Spring / Summer 2018 Paris Fashion Week

Following a run of shows at New York Fashion Week, the Mr. Smith Creative Team has just wrapped at this year’s Spring/Summer Paris Fashion Week – the calendar event that marks the finale of Fashion Month.

Late September saw Mr. Smith teaming up with Aalto, the Paris-based label of Finnish designer Tuomas Merikoski as the label launched its spring/summer 2018 ready-to-wear collection at the stunning Palais de Tokyo in central Paris.

Working alongside internationally acclaimed hair director, Paolo Soffiatti, the Mr. Smith Creative Team created a series of looks to complement Merikoski’s futuristic, politically conscious collection, which featured cleverly recycled elements and saw pale hues mixed with splashes of bright yellow and shimmery pinks.

“Cool” and “grunge”, were the key words briefed in by Soffiatti, which he and the Mr. Smith Creative Team translated via heavy texture and lived in hair. Mr. Smith products used to achieve the looks included our Hairspray, The Foundation, Serum, and Paste – allowing for hair to be expertly worked for a look that was “worn-in, in a very casual and cool way.” The end result was something akin to what a girl might look like “the day after” a night out.

To view all the looks from the Aalto SS18 collection click here.